Freedom Fone's Technical Director, Brenda Burrell, is currently at the W3C workshop in Maputo: Africa Perspective on the Role of Mobile Technologies in Fostering Social Development. The workshop has organised by the World Wide Web Consortium (W3C), particularly the Mobile Web Initiative, and its Mobile Web for Social Development Interest Group. As the organisers put it. "There are today more than half of the population living with less than 3$ a day, and lacking all kind of services (health, education, government...). The incredible growth of the mobile penetration rate last few years is providing a new hope. The potential of...
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My Brief, Torrid Affair with the Nokia N95
Mobile media isn't just the future -- it's the present, big time. Recent research from the Pew Internet and American Life project shows that mobile devices (especially cell phones) are already the can't-do-without-it media tool of choice for many US demographics, especially among Hispanics and Latin Americans. (Read more analysis of this research, and what it can mean for community media at the Knight New Media Center.) Mobile is becoming a key channel for all kinds of content and communication -- so it should be a key focus for anyone providing news and information to almost any community. So why...
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Why the Slow Uptake on the Mobile Web?
According to a just released report by Jupiter Research, only 16% of U.S. subcribers are browsing the mobile web. According to the report, the low uptake is due primarily to lack of interest (73%) and the high cost (47%). Messaging remains the major non-voice mobile activity, with about about one-third of subscribers surveyed having used either text or picture messaging once in the last six months. The report also indicates that mobile video had only a 1% adoption rate in the mobile market. Jupiter recommends that content providers need to offer easier access to things like news and video through...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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