Are all the good Internet domain names already owned by someone? No -- only the obvious ones are taken. Every new enterprise, whether for-profit or not-for-profit, needs a domain name -- the identifier that shows up in a brower's address field. For example, the MediaShift Idea Lab blog lives inside the Public Broadcasting Service's pbs.org domain. The absolutely perfect name for your new project or company, or at least the simplest one, may well be owned by someone else. In fact, it probably is. The odds are definitely slim that you'll get a domain name that a random person would...
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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