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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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David Sasaki

Social Networks for Doing Good

At Rising Voices we are getting ready to announce the newest grantee projects. We received over 270 proposals from non-profits, NGOs, and activists from around the world who want to use citizen media tools to bring new and under-represented voices to the conversational web. In addition to seeking small amounts of funding for digital cameras, internet access, and related workshop costs, many of the proposals we received also expressed a desire to connect with like-minded groups, reach new funders, and spread information about the work they are doing. Fortunately, a number of social and project-based networking platforms have arisen over...

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Jessica Mayberry

Is a CNN For the Base of the Pyramid Possible?

When we and our NGO partners initiate community members--young men and women from the slums and villages of India--into their new full-time jobs as 'Community Video Producers,' we often start the training sessions by drawing a triangle on the board. 'This pyramid,' the Video Trainer says, 'represents the global media.' The Producers then divide up the triangle into different layers--the nightly news programs at the top. Then, going down, CNN. Then India's Murdoch-owned English language stations. Then India's regional language private news stations, then India's national televsion, 'Doordarshan,' etc. etc. At each layer, a slightly wider percentage of the global...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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