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observations

Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Dan Schultz

An "Outsider's" Perspective

When I found out that I won the "First Annual News Challenge" I wasn't sitting in an editor's office or getting ready to talk at a conference about new media - I was in my dorm room trying to decide whether or not I wanted to order a pizza for dinner. All of a sudden I was plopped at the forefront of an industry near the brink of some incredibly exciting technological innovations armed with nothing more than a big idea, a few complaints, and my Millennial demographic.

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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