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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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David Cohn

How Can We Get People to "Geek Out" About Journalism?

If you just want the progress report on Spot.Us - scroll to the bottom. If you want to peer into my mind, read on.If I want to explain my job as founder of Spot.Us in one sentence, I'll just say "I'm fundraising for independent journalists to do local investigations." Obviously it's much more involved than that, but depending on how much energy I have, it works. But what's the mission of Spot.Us? Perhaps of any Knight News Challenge project? What follows won't be a personal mission statement, but could be construed as brainstorming to that end. Right now I'm fundraising...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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