At the recent Networked Journalism Summit I referenced a darker argument on the future of online advertising by Doc Searls. Here is where I discuss it. Because I write about the Internet and what it's doing to the press, and follow that story at my blog, I am sometimes asked what I believe the future of newspapers to be. Or, more bluntly, "will newspapers survive?" Very rarely is anyone satisfied with my answer: "I really don't know what's going to happen." (I like that answer, myself.) "... And I don't think anyone does." Not knowing what the model is, we...
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Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.
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