Finally after a lot of project and design changes we are approaching the starting line of testing. Right now one prototype is ready to go. We just have to set up the server and upload the content. We decided that on-site testing was the best choice for our purposes. Since we are dealing with online content and games, it makes more sense to leave the subjects undisturbed in their offices and homes and give them freedom to take part in the test at their discretion. We also count on reaching a much wider user base via mailing lists. Initially we...
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.
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Online-News@ reborn as News-Online@ -- E-mail List Nostalgia or the Best Way to Interact?
As spaces for those interested in online news like WiredJournalists.com and Poynter's online groups go completely web-centric, my heart pangs for the simple e-mail list. Something I can easily read and post to in those rare idle moments in transit on my handheld or from the place I still spent the majority of my time online - conveniently from my desktop e-mail. On a whim, I decided to contact those who posted to the Online-News e-mail list (Steve Outing started it way back in the early 1990s) in the months before it was retired. Poynter's moved on with their conversion...
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The Turning Tide for Online News
Over the past few weeks, I've been interviewing candidates for an associate editor's position at the Daily News. Several things about that process convinced me that the tide has turned, both for our organization and for online news: I've been explicit with our candidates about the risks involved. We're a start-up, and it's possible that our grant funding will go away within a year. More than one candidate has told me that, given the state of our industry, he considers working for us LESS risky than taking a job with a daily newspaper. More than half of the applicants for...
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Curley's New Directions in New Media
One of my heroes in new media is Rob Curley, vice president of new products at The Washington Post who honed his new media chops at the online paper in Lawrence, Kansas. If you want to know where the online news industry will be in a few years, watch what Rob and his team are doing today. In this 5-minute video interview at the Online News Association conference in Toronto last week, Rob talks about the Post's remarkable OnBeing series, its new citizen media site Loudounextra.com, mobile technology, geo-tagging and more. MPEG-4 video on Blip.tv Flash video on Internet...
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The Knight News Challenge folks will be heading off to the Online News Association conference in Toronto on Tuesday (Oct. 16) for a few days' worth of new media reality checks. As a member of this merry troupe of experimenters, I'll be moderating a panel on Becoming a Community Evangelist, which is perhaps the term du jour for citizen journalist, with Dan Gillmor, Jay Rosen, and Rob Curley of the Washington Post. But mostly, I'll be listening and comparing notes with old friends and new colleagues. Every year seems to be a pivotal one for the news industry, but 2007...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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