Idea Lab

Each Culture Should Communicate News Their Way

by Jessica Mayberry
2008 Knight News Challenge Winner

Yesterday I finished a field visit to one of the Community Video Units Video Volunteers has helped to set up, in rural Rajasthan, in villages outside Jodhpur. Rural Rajasthan is an incredibly colorful and culturally rich area, and so the "Community Video Unit" has lots of potential for great programming on arts and culture. But rural Rajasthan is a deeply conservative and feudal place, where the women are veiled, and there is very high incidence of child marriage and female foeticide. My hat goes off to the Jal Bhagirathi Foundation, the NGO who has set up this Community Video Unit...

• January 24, 2009
• 5 comments

Is a CNN For the Base of the Pyramid Possible?

by Jessica Mayberry
2008 Knight News Challenge Winner

When we and our NGO partners initiate community members--young men and women from the slums and villages of India--into their new full-time jobs as 'Community Video Producers,' we often start the training sessions by drawing a triangle on the board. 'This pyramid,' the Video Trainer says, 'represents the global media.' The Producers then divide up the triangle into different layers--the nightly news programs at the top. Then, going down, CNN. Then India's Murdoch-owned English language stations. Then India's regional language private news stations, then India's national televsion, 'Doordarshan,' etc. etc. At each layer, a slightly wider percentage of the global...

• July 11, 2008
• 2 comments