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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Dan Pacheco

Printcasting Bridges the Digital Divide for Hyperlocal Coverage

We've had a busy few months with Printcasting, launching some significant new features and engaging in a number of partnership discussions. I'll get into the features and partners later in this post, but what I'm most excited about right now is that people are using the service to bring previously all-digital content into the physical communities that they serve. Andynoise: Citizen Sports Journalist The best example so far is a sports enthusiast named Paul Anderson in Bakersfield, California who goes by the online moniker "Andynoise." He's now one of 400 publishers who have collectively created 1,500 editions since we launched...

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Dan Pacheco

Printcasting Goes National, Partners With MediaNews Group

I'm very excited to announce that Printcasting.com, my 2008 Knight News Challenge project that democratizes print magazine publishing, is expanding to more U.S. cities. And I'm equally excited about the first partner: Denver-based MediaNews Group. Here's a link to the full press release about our arrangement with MediaNews. We're in discussions with other newspapers and organizations and will add more partnerships throughout the year. So what does this mean for the average person? Up until now, the Printcasting site was focused on Bakersfield, California -- in keeping with the geographic focus objective of the Knight News Challenge. The site has...

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Featured Comment

Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.

Hiroko Tabuchi
Journalism, Technology Starting to Add Up

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