How a Hyperlocal Site Can Sway Elections
Every political campaign, whether local, state or national, is a battle of competing narratives. The role of the media in general - this includes editorial, advertising and in the case of hyperlocal news/social sites conversation - is to serve as vehicles for the competing narratives. Candidates attach themselves to these narratives and voters choose. The conversation on Paulding.com, a hyperlocal media site, was decisive in the local primary election in July 15th with the site being credited as being a key influence in the landslide victories of three candidates that rejected incumbents, including a well-funded two-term incumbent commission chairman who...
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