More and more cities are begining to offer digital maps to help tourists navigate their way around and locate points of interest via a mobile device. The city of Stuttgart, Germany for example, rents Stuttgart2Go - a Pocket PC device with GPS capabilities that allows a visitor to locate and map tourist attractions while on the go. As you physically approach a particular point of interest more historical information appears on your device about that site. Such devices and software like PocketMap are very useful for tourists and others needing to find their way in an unfamiliar environment. But wouldn't...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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