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Steven Clift

Online-News@ reborn as News-Online@ -- E-mail List Nostalgia or the Best Way to Interact?

by Steven Clift
2007 Knight News Challenge Winner

As spaces for those interested in online news like WiredJournalists.com and Poynter's online groups go completely web-centric, my heart pangs for the simple e-mail list. Something I can easily read and post to in those rare idle moments in transit on my handheld or from the place I still spent the majority of my time online - conveniently from my desktop e-mail. On a whim, I decided to contact those who posted to the Online-News e-mail list (Steve Outing started it way back in the early 1990s) in the months before it was retired. Poynter's moved on with their conversion...

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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

— Michelle
Changes in Media Over the Past 550 Years

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