Where the journalists aren't: the Marketplaces/Drilling Down on Local conference, a gathering of industry execs and venture investors. The "how do we make money on local" question that is generally the conversation ender at journalism confabs is the conversation beginner at this gathering, where the first panels are stocked with venture investors talking about what they will -- and will not fund, and what they expect to get back, and why. The tone -- and the dress code -- are totally different than those you might find at ONA or Poynter. I'm in stealth mode. (Don't tell anyone: I'm wearing...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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