Idea Lab

Inspiration: The Secret Sauce for Printcasting

by Mary Lou Fulton
2008 Knight News Challenge Winner

We're underway with alpha testing for Printcasting, our Knight News Challenge-funded project at The Bakersfield Californian. It's great to see everything coming together! The alpha period will give us feedback on how well we've done in presenting the basic functionality of the product. But even if every single thing about Printcasting is perfect, that won't mean it will be embraced. The secret sauce for all online self-expression is inspiration -- why would you want to become a Printcaster, anyway? Getting people to try a new online product is an uphill battle, given how many web sites and social media tools...

• December 9, 2008
• 6 comments

Self-Promotion Becomes a Prerequisite for Online Journos

by Dan Gillmor
2007 Knight News Challenge Winner

Scott Rosenberg, a former editor at Salon Magazine who's writing a book on blogging, takes aim at a fact of life for people creating new media online: They have to find ways to be noticed: This is the way the Web works. If this (or any) blog were my primary focus, I'd be out there rustling up readers for it, because that's what you have to do. I think a lot of journalists still see this as a grubby, low, self-promoting activity that is beneath them. Of course, it can be done in a grubby way (and often is) --...

• August 16, 2008
• No comments

Still Seeking Coders Interested in Journalism

by Rich Gordon
2007 Knight News Challenge Winner

It's now been almost exactly a year since we announced (thanks to a Knight News Challenge grant) that programmer-developers could earn full scholarships to study journalism in the master's program at the Medill School at Northwestern University. We've got plenty of scholarship money still available -- but we have not been overwhelmed with applications. Here's where we stand: Two scholarship winners are now almost midway through their Medill studies. A third candidate will enroll next month. And we still have the equivalent of six full scholarships yet to award. From the beginning, I've felt that this project's biggest challenge would...

• May 26, 2008
• 13 comments

How Will We Find the Programmer- Journalists?

by Rich Gordon
2007 Knight News Challenge Winner

Thanks to the Knight News Challenge, the Medill School of Journalism can offer full scholarships to our master's program to people with computer programming backgrounds. The first two are on campus now. We're looking for seven more -- and they're not easy to find. Part of the problem lies in the nature of what we're trying to do: attract people to journalism school who might not even be thinking about journalism school as an option. And part of the problem is that journalism school requires students to do things -- like interview strangers and do a lot of writing --...

• April 6, 2008
• 1 comment