Finally after a lot of project and design changes we are approaching the starting line of testing. Right now one prototype is ready to go. We just have to set up the server and upload the content. We decided that on-site testing was the best choice for our purposes. Since we are dealing with online content and games, it makes more sense to leave the subjects undisturbed in their offices and homes and give them freedom to take part in the test at their discretion. We also count on reaching a much wider user base via mailing lists. Initially we...
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As I mentioned in my last post, Printcasting is finally beginning to take shape. We're very excited to have a working prototype that performs the very basic tasks: pulling in RSS feeds, flowing feeds into print templates, and placing targeted self-serve ads. You can see it in action in this 8-minute video: Printcasting Prototype Demo from Dan Pacheco on Vimeo. There are a lot of things that still aren't working in the prototype, which I get into in the video, and the design is still intentionally "wireframy" at this point. So why are we showing it? First, since our public...
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Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.
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