A few days ago I was snooping around Digg when I noticed a popular submission titled The Difference Between Digg and Reddit. I clicked, eager to learn, and was presented with an image juxtaposing two very distinct flavors of user-submitted comments surrounding the breaking news of Tony Snow's death. The first comments shown at Digg offered generic words of respect that you might expect to hear about a public figure that passed away. The top comment at Reddit, however, was a bit more candid to say the least. The discussion that followed ranged from folks saying "maybe I should join...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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