It is the sales stupid! No it is not ... it is the network (Check the companion entry It is the network stupid) that determines if you attract a viable audience that generates monetize-able journalism ... I.e. journalism that attracts a salable audience. My belief has always been that sales will come when you have a viable audience. I'm here to report that it does even when you're barely competent at sales. Yep, I've had sales ... although any reasonable businessperson would say that sales I've generated so far are lackluster. The secret of good sales is a good salesperson...
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Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.
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