Idea Lab

The Bustling Tech Scene at the Russian Internet Forum

by Alexander Zolotarev
2008 Knight News Challenge Winner

I am entering the large movie theatre hall where the conference dedicated to the social networks is just about to start. A prominent web expert is commenting on the Russian President's decision to launch a Livejournal account and the first post on the Internet development in Russia. Someone is talking about the recent You Tube Success of Susan Boyle and the hot-spot detecting WiFi sneakers invented by the Canadian designer Stefan Dukaczewski. The atmosphere is properly wired. Six panelists representing the leading Russian media outlets are about to report on how social networks are being used by their marketing departments...

• May 2, 2009
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Progress Made: So What About the Hyphen? (Car Plant Scene 1)

by Alexander Zolotarev
2008 Knight News Challenge Winner

According to the Council for Research Excellence, created by the Nielsen Company, an adult is exposed to screens - TVs, cellphones, even G.P.S. devices - for about 8.5 hours a day, the NYT reports. It seems like those last five weeks I was spending twice more time in front of my Mac and iPhone screens moving the Sochi Olympics Project forward. It was a creative spell of life. First, Sochi Olympics Project actually got a name. Out of a pool of various potential names I have chosen the one which I believe fits best. Needless to say, the decision was...

• April 6, 2009
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Сthulhu, Dr. Zoidberg & the Teacher of English to Symbolize the Olympics

by Alexander Zolotarev
2008 Knight News Challenge Winner

On the web, choosing the mascot of the Sochi Olympics was probably the most discussed topic around the 2014 Winter Games. What is great with the Olympics is that being a global, international affair, each time it presents the local quintessence of the hosting city. Simply put, the symbol reflects the local Olympic dream as well as the local customs and traditions and the soul of the place where they are held. That's why choosing the symbol of the Olympics usually stirs vibrations and high response from people. When I just arrived in NYC as a Fulbrighter from Moscow in...

• February 13, 2009
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