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shelf life

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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Gail Robinson

The Long Shelf Life for News Games

People who run news sites can be resistant to encouraging the developing games and other interactive feature. Perhaps it's that "game" sounds too playful, although given that most newspaper feature comics, crosswords and Sudoko, to say nothing of the latest celebrity photos and gossip, it's hard to see why. The interactivity may make some editors nervous as well as pairing a light approach -- a game -- with a serious issue such as the deaths in Darfur, hurricanes or legislative redistricting. The amount of staff time and resources -- technical experts, designers, writers, editors-- that go into a game can...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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