The Includer
Episode 1
Sisterhood
We all wish to thank Janet for her wonderful contribution written out on our behalf which first read exactly as if she was writing from our minds eyes.
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.
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How Can a Game Make You Go Green?
We believe that entertainment, immersion and competition, as embodied by games in general are powerful qualities that can be harnessed to drive an individual or group of individuals to change the way they perceive social issues, to change the way they live their own lives, and to change the world itself. To give you a sense of the power of gaming, Alternate Reality Gaming celeb (yeah those exist!) Prof Jane McGonigal writes "I'm trying to make sure that a game developer wins a Nobel Prize by the year 2032." We're clearly not alone in our thinking.
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Figuring Out Beat Reporting with a Social Network
Below is a lightly revised version of a letter that went out last week to a number of professional news organizations--some big and famous, some small and unsung--asking if they want to participate in the figuring out. My goal is to find 12 willing beat reporters at 12 newsrooms. I have about 7 to 8 of the 12 signed up now. Interested in participating? Email me or leave a comment This is a simple project testing a single idea: Maybe a beat reporter could do a way better job if there was a "live" social network connected to the beat,...
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Beat Reporting with a Social Network
It started with: let's take a beat reporter at a local newspaper with a strong online presence and develop with that reporter a beat-specific "smart mob" or social network that would help in reporting stories and doing a better job on the beat. I would secure the cooperation of the paper and its editor, and find a willing reporter for the test. With that idea I applied to the Knight News Challenge 2006 competition. I thought I would start with a single reporter covering a local beat in a particular place. My pilot project, NewAssignment.Net, would work with the journalist...
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It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.
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