One of the most exciting times in the development of any new product is when concepts begin to give way to reality. That's the phase we're entering now with Printcasting, our Knight News Challenge project to democratize print publishing and make print advertising affordable for local businesses. After three months of working with conceptual mockups and user interface flows, we're finally able to click through a set of Web pages connected to a database that generates simple magazine-style PDF files. In the coming weeks and months we'll be sharing more of that with you, starting with videos and, as soon...
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.
Learn more about the Knight News Challenge »
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Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.
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