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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Kathleen Hansen

Playing the News Ready for Testing

After a lot of fits and starts, we are ready to deploy two different versions of the "Playing the News" prototype games. One uses a simulated environment that allows the user to visit various locations to interview stakeholders on the topic of the use of ethanol as fuel. The user plays the role of a legislative research assistant helping a U.S. Senator prepare for hearings on the topic. The user can visit a variety of locations and talk to auto dealer sales reps, farmers, advocacy groups for and against corn ethanol, environmentalists and others. After the user visits the locations...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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