Marketing guru Seth Godin urges companies to start calling "potential customers" and "targets" instead citizens. He means this term to be inclusive of those who have a relationship with the marketer and those who do not and to bring about a mental shift toward respect and humility. Nice to know that journalists are ahead of the marketers on this. Every self-respecting journalist I know cringes a little when some business-side person at a conference calls readers/viewers/listeners consumers. Indeed, many of us have lept over readers/viewers/listeners to pay "the people formerly known as the audience" a great mark of respect (from...
more »the people formerly known as the audience
Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.
Learn more about the Knight News Challenge »
Featured Comment
Glad to see the problems of community being addressed from a different perspective -- using art to bring people together "spontaneously."
— Fi
Virtual Street Corners Aims to Engage Public, Connect Neighbors
Topics
Monthly Archives
Get Idea Lab via E-mail
Creative Commons Attribution NC SA 3.0 License