When Toyota first began to rise to prominence in this country, the company's cars were known as cheap, plasticky, not-to-be trusted imports. Now Toyota is on pace to unseat GM as the world's auto sales leader, and is regarded as one of the most innovative companies around. A New Yorker article by James Surowiecki gives a quick rundown on how that happened. At Toyota, "the goal is not to make huge, sudden leaps, but, rather, to make things better on a daily basis ... Instead of trying to throw long touchdown passes, as it were, Toyota moves down the field...
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