ReportingOn is Back in the Lab, Defining the Terms of the Pitch
[I'm going back to the proverbial drawing board for ReportingOn, working with the development and design team at Lion Burger to build the next iteration of the backchannel for your beat from scratch, more or less. Here's some of what we're talking about in front of the whiteboard...] I've been pitching ReportingOn using the same set of phrases for more than a year now, but until I sat down with my new development team earlier this month, it hadn't occurred to me that the entire scope of the project was actually encapsulated in those little slogans. For example: "It's the...
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