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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Alexander Zolotarev

Hyper-Local a Hot Topic at All Russia Media Forum

The SochiReporter team recently presented our project at the 14th All Russia Media Forum, held in Dagomys, Sochi, in late September. This annual forum for Russian print and online media is organized by the Russian Union of Journalists. Among the participants this year were more than 1,000 journalists from local and regional Russian newspapers, as well as European and U.S. editors. The gathering discussed many global issues, such as the decline of trust in the press, measures of responsibility in journalism, and the social weight of the printed word. There were discussion groups, creativity contests, meetings with politicians, celebrities, scholars,...

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Dan Pacheco

Ideal Printcasting Publishers

In the roughly 14 years that I've been in the online industry, I've learned that it's really easy to focus so much on what you're going to build that you can easily forget about why you're building it and who's going to use it. The key questions to constantly remind yourself of are: Who's going to use what you build? How will it help them solve problems in their daily lives? How will they find out about your product, and what will keep them coming back? This is especially easy to do with a project like Printcasting, which is simultaneously...

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Dan Schultz

Ensuring Content in User Driven Conversations

Before I went home this summer I had the opportunity to talk with Steve Twedt, a reporter at The Pittsburgh Post-Gazette who teaches one of the few journalism classes at Carnegie Mellon. I told him about the Idealab and the user driven system I've been writing about here. The first big question he asked deserves a well thought out response: "What if the users don't contribute?" Steve is right; a developer can't rely on user contribution unless he/she is sure users will contribute. Since one can never actually be sure about that, we are left with three simple tasks: hedge...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

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