There is one reason and one reason alone that I haven't catastrophically dropped out of college yet: I avoid World of Warcraft as though it were the plague. In case you are unfamiliar, World of Warcraft is an incredibly popular game made by Blizzard Entertainment in which players take on the role of an adventurer in a Tolkein-esque virtual world alongside thousands of other people. Obviously the game must be fun, but what makes it dangerously addictive is that the more you play the more you can do and the better you can do it. The result is an incredibly...
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Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.
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Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.
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