Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Support PBS Shop PBS Search PBS

virtual world

Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

Read more about Idea Lab »

Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

Learn more about the Knight News Challenge »
Liz Nord

Virtual Voting: Finding Our Audience Where They Roam

Now that we are several months into the project, we thought we had conquered, or at least tackled, most forms of new media. Our Street Teamers’ work appears regularly on mobile video carriers, a mobile wap site, several websites, and on-air via MTV’s broadcast networks.

Then, a few weeks back, I was approached by an MTV colleague about a whole new area of distribution that, I have to admit, I had hardly considered before: THE VIRTUAL WORLD. I’m talking about something right outta web 3.0: a 3-D, interactive, virtual reality experience where one can have a “second life” via their avatar persona—a walking, talking, digital version of their better selves--online.

more »

Paul Grabowicz

History and Heritage Through Video Games

Can new technologies be used to tell old stories about a local community? That's the question we're trying to answer with our "Remembering 7th Street" project that uses a video game to tell the story of Oakland, California's old jazz and blues club scene. During the 1940s and 1950s, Oakland's 7th Street was a vibrant community and a mecca for jazz and blues musicians from all over the country. But in the late 1950s and 1960s the area fell victim to a series of ill-fated redevelopment schemes, and barely a trace of the jazz and blues clubs remains today. We're...

more »

Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
Changes in Media Over the Past 550 Years

Monthly Archives

Get Idea Lab via E-mail

Enter your email address:

Delivered by FeedBurner