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Underwritten by John S. and James L. Knight Foundation

Idea Lab is a group blog by innovators who are reinventing community news for the Digital Age.

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Each Idea Lab blogger is a winner of the Knight News Challenge grant to reshape community news.

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Paul Grabowicz

Old and Young Playing a Video Game

Can a virtual world bring together young and old people to explore a community's history in a shared video game experience? This is a question we're pondering in the wake of some user testing of our Remembering 7th Street video game. We previously showed a video version of our game world to people who remembered Oakland's 7th Street blues and jazz club scene from the 1940s and 1950s, and were surprised by their generally positive reaction to the virtual re-creation of what they had actually lived. Several also said they hoped the game would help young people in Oakland learn...

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Paul Grabowicz

The Second Life Option

A lot of people have asked me why we didn't use Second Life to create our Remembering 7th Street virtual world and video game (if you aren't familiar with Second Life, Mark Glaser, who helped set up this weblog for the Knight Challenge Grant winners, did a recent story for MediaShift on Second Life and other online virtual worlds). When we started our project about two years ago, we took a long look at Second Life and discussed hosting our project there with some of their executives. Second Life offered a number of advantages, such as a relatively easy tool...

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Featured Comment

It sounds like journalists today also have to be marketers. They have to know who they are trying to reach, and... to pitch their stories to a broader audience.

Michelle
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