Singing the Praises of 'Strategic Journalism'
With all the talk of how newspapers can retain readers, it's still worth remembering some useful advice to newspapers from more than ten years ago. It comes from Mike Smith, at that time the assistant director of the Newspaper Management Center at Northwestern University. In a publication titled Values. Culture.Content, he addressed the question, "How do you differentiate your product from the growing number of media and information options?" Observing that "newspapers are place-based media," he went on to note that the standard answer was that newspapers should "become the primary source of local news." Rebutting this, Smith declared that...
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