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yourstreet

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Paul Lamb

Local News + Local Maps = YourStreet

by Paul Lamb
2007 Knight News Challenge Winner

An interesting new site called YourStreet will be launched tomorrow, allowing you to get hyper-local news and comments tied to Google maps. Apparently the site detects where you are located and then provides local news stories, as well as comments from other YourStreet members nearby. According to TechCrunch, "The startup has developed an algorithm that extracts geographical information from stories, such as street names, neighborhoods, and cities. It then geo-codes the articles against a longitude and latitude database so that it can place them on a map. The site will start off with regular Google AdSense ads, but that same...

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Media companies been trying to use technology to build new audiences and business models for ages now. Feels like too little, too late.

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