Idea Lab

MTV Iggy and Community Video Coming Together

by Jessica Mayberry
2008 Knight News Challenge Winner

Video Volunteers has partnered with MTV Iggy to produce videos in Kashmir about life in the refugee camps of Jammu. Here's a link to one of the videos, about a boy who watched his entire family be slaughtered: mtviggy.com | desi MTV igg is a new channel/show of MTV that is focused on Diaspora youth. The partnership unfolded as follows: in December, I did a small fundraiser in NY for Video Volunteers. At events like that, when people as ask how they can help and what we need, one of our appeals is, 'we need connections with the mainstream tv...

• April 17, 2009
• 1 comment

Interactive Literacy

by Mitchel Resnick
2007 Knight News Challenge Winner

What does it mean to be truly literate with new media? Certainly, it means more than the ability to send email and browse websites. Recent commentaries on new media literacy have emphasized the importance of the ability to analyze media critically and the ability to participate actively in online communities. Those abilities are clearly important. But I feel these commentaries haven't paid enough attention to another important aspect of new media literacy: the ability to express oneself with new media. This aspect of literacy is sorely lacking in today's society: very few people are able to express themselves fluently with...

• October 13, 2008
• 1 comment

'Digital New Deal' Needs Real Life Counterpart

by Paul Lamb
2007 Knight News Challenge Winner

An interesting piece appeared in the Friday, April 11 edition of the San Francisco Chronicle, calling for a New Deal-like investment by America in youth and technology. The basic argument is that a new generation of technology savvy youth could be put to work leveraging their digital skills to create socially useful tools and engage in 21st Century public service. The OpEd sites a study listing the US as much lower down in rankings for broadband penetration (24th among industrialized countries), and uses this as reason to put millenials to work bettering our nation's online offerings. What such studies often...

• April 18, 2008
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MTV Taps 51 Citizen Journalists for Election

by Ian V. Rowe
2007 Knight News Challenge Winner

MTV, as part of its Emmy-winning "Choose or Lose" campaign (www.ChooseorLose.com), unveiled "Street Team '08": a specially recruited group of 51 citizen journalists - one from every state and Washington, D.C. - who will cover the 2008 elections from a youth perspective and tailor their reports for mobile devices. The members will contribute weekly, multi-media reports (short form videos, blogs, animation, photos, podcasts) that will be distributed via a soon-to-launch WAP site, MTV Mobile, Think.MTV.com and to the more than 1,800 sites in the Associated Press Online Video Network.

• December 20, 2007
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Young Americans Want New Kind of Election Coverage

by Ian V. Rowe
2007 Knight News Challenge Winner

We listened. More than any time in human history, young people have more tools at their avail to consume - and create - information on the issues that are most relevant to them. So to figure out exactly what MTV's approach would be to truly engage young people aged 18-30 during this Presidential election cycle in this new, Wild West era of self-publishing and self-organization, we first had to listen to what young people themselves said they wanted. The results were simultaneously disheartening and hopeful, in the way only young people can express themselves about their future. The MTV/CBS News/New...

• October 15, 2007
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