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On Facebook and Online, Privacy Is Only an Illusion

by Mya Frazier

As our public selves merge perceptibly with our private selves on social networks, our notions of what constitutes privacy -- arguably even the very definition of privacy -- is undergoing a radical revision. Mark Zuckerberg audaciously quipped in 2010 that privacy was no longer a social norm. For many of the 600 million-plus users of Facebook, the idea of...

• February 11, 2011
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MarketingShift

Teens Turn to Social Coding to Protect Privacy on Social Nets

by Mya Frazier

In certain teen social circles, it's considered a subtle act of arrogance, a signifier of the loner, to use a solo photo of yourself for your Facebook profile. Digital natives may have earned their reputation as the "entitlement generation," but apparently there are some social limits to their unabashed self-regard. In fact, there's compelling evidence the up-and-coming cohort of young...

• January 21, 2011
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AdvertisingShift

Can Social Sharing Survive the Rise of Rewards-Based Campaigns?

by Mya Frazier

Left alone in a room, a group of people were given a complicated seven-piece puzzle, known as a Soma cube, and told to assemble the pieces into specific designs. One group was offered a monetary reward for each correctly assembled puzzle; another group was offered nothing. They worked at the puzzles until being told they could stop. And then the...

• November 8, 2010
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