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MediaShift

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Mark Glaser: Journalist, Critic, Facilitator, New Media Expert
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MediaShift is a weblog that will track how new media—from weblogs to podcasts to citizen journalism—are changing society and culture. Continued...

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Underwritten by the Knight Foundation

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02May2008

NewsTools2008

This Reporter Becomes a Participant at an Unconference

Are you going to be part of the problem or part of the solution? That’s a question you hear a lot when people complain about something that’s gone wrong in our modern world. And there’s a lot of hand-wringing about the future of journalism and whether it will survive...continued...

30April2008

Digging Deeper

9 Tips to Improve Search Engine Optimization (SEO)

With search engines ranking as a top traffic driver for many blogs and content sites, optimizing a site for search engine exposure is an increasingly critical component of any online marketing effort. Search engine optimization, or “SEO,” means using technical and not-so-technical techniques to make sure that people searching...continued...

26April2008

Crisis in News

Are Veteran Media Execs the Ones Who’ll See the Future?

BERKELEY — We are midway through the first day at the conference, “Crisis in News: Is There a Future for Investigative Reporting?” [You can read my earlier post from the conference here.] One thing that struck me here is that we have some serious bigwigs and executives at major...continued...

Crisis in News

State of Investigative Reporting at Newspapers, Broadcasting

BERKELEY, CA — I am blogging live from the conference, “Crisis in News: Symposium on Investgative Reporting,” at UC Berkeley’s Graduate School of Journalism. It is perhaps the most beautiful day outside here, with glorious blue skies, but investigative journalists are like vampires, hiding out in dark spaces when...continued...

25April2008

The List

Examples of Online Investigative Journalism

This weekend I’ll be attending “The Crisis in News: Is There a Future for Investigative Journalism?” hosted at the Graduate School of Journalism at the University of California at Berkeley. There will be a lot of old school journalism types who have been plying the trade of investigative work...continued...

23April2008

Digging Deeper

Public Documents + Shoe Leather Reporting = The Smoking Gun’s Staying Power

In a world of social network widgets, videoblogs and Web 2.0 gewgaws, sometimes it’s the simple things that work best. That’s the lesson of Web 1.0 startup The Smoking Gun, a simply designed site that relies on public documents and criminal mugshots to bring in boatloads of traffic. If...continued...

07April2008

Beyond ATNA

It’s Time for Newsrooms to Walk the Talk of Change

Seems like nearly every day I get a notice in my in-box about a new conference, a new initiative, a new working group that will be looking at ways that traditional media can change with the digital times. For the most part, these programs have thoughtful people who sincerely want...continued...

17March2008

Your Take Roundup

Newspapers Should Focus on Local News — But Not Forget Bigger Picture

Recently, there was a healthy discussion on Poynter’s Online-News email list on the topic of the importance of local news. So I decided to put the question to MediaShift readers as well: Should traditional media outlets start focusing more on local news and leave the national and international stories...continued...

28February2008

Digging Deeper

Distinction Between Bloggers, Journalists Blurring More Than Ever

The time-worn debate of Bloggers vs. Journalists has finally run its course. For years, traditional journalists scoffed at bloggers as pajama-wearing screamers, while bloggers have pointed to MSM (mainstream media) as secretly biased and obsolete. While the extremists in this argument have had the stage shouting at each other...continued...

16January2008

Digging Deeper

Traditional Media Ready to Elevate the Conversation Online — with Moderation

Major media sites have started to get the religion of audience participation, but there’s been one big hitch: How do you harness the audience’s knowledge and participation without the forums devolving into a messy online brawl that requires time-intensive moderation? Over the years, traditional media sites have tried forums,...continued...

21December2007

Year in Review

10 MediaShifting Moments of 2007

As the year 2007 sets in the distance, we can take some time to consider the year that was. I’m not a huge fan of year-end lists, but sometimes they help us get a grip on what transpired — and ponder what’s to come. What’s perhaps most amazing about...continued...

13December2007

Digging Deeper

Your Guide to Hyper-Local News

From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, widgets and other topics. This week I’ll...continued...

05November2007

NewspaperShift

Rethinking the Mercury News…with Community Participation

When I was clicking through the website of the San Jose Mercury News metro newspaper, I noticed the navigation bar had the usual tabs for News, Tech, Sports, Business, and finally, Help. But this time, rather than consider this Help tab as a way for readers to get help,...continued...

31October2007

Digging Deeper

Traditional Media Evolves for Wildfire Coverage, But Hyper-Local Still Lacking

When people think of community or hyper-local neighborhood news, they typically think of bake sales, petty crime and development catfights. But when a disaster strikes, the stakes for community news are raised, and lightning-quick news updates online can save lives and help residents cope. That was the reality in...continued...

16October2007

Reinventing Community News

MediaShift Launches Idea Lab Group Blog

A few weeks back, I heard gunshots outside my window. It was pretty scary, and reminded me of my urban environment here in Potrero Hill, San Francisco. But where could I turn to get the story on what happened? Was someone killed? Do police know what happened? In the...continued...

01October2007

Your Take Roundup

People Will Pay for Niche Content, Ad-Free Newspaper Sites

With the end of the TimesSelect pay service for New York Times editorialists and archives — and the possible end of the Wall Street Journal Online’s paid wall — I wondered if anyone would pay for content on newspaper sites. Most of the stories there are timely news, meaning...continued...

26September2007

Digging Deeper

Henry Blodget, Silicon Alley Look for Resurgence

When I mentioned the name “Henry Blodget” to a friend from the old dot-com daze, she wrinkled her nose with disgust. “How can anyone trust what he has to say, when he was the one who caused the bubble in the first place!” she said. Blodget was a financial...continued...

17September2007

Addicted to Pulp

Why We Love (and Hate) Print Publications

In the course of any dinner conversation with friends or colleagues, the subject of media usually comes up, soon followed by The Question: When will print publications become obsolete? If the Internet gives us access to publications from around the globe on topics so diverse they couldn’t possibly fit...continued...

26August2007

Digital Job Shift

The Difficulty of Putting a Number on Journalism Jobs

My story on the shift of journalism jobs from traditional to new media has been causing a stir among media folks, who either see the same shift happening in front of them or think I’m being overly optimistic. Leading the charge against my story was author and blogger Nicholas...continued...

23August2007

Digging Deeper

Traditional Journalism Job Cuts Countered by Digital Additions

If you follow the world of traditional journalism, you can’t help but notice the seemingly constant stream of layoffs and buyouts at news organizations. But media observers don’t often emphasize the flip side: As newspapers and broadcasters slice their senior-level workforce, they are also quietly building their digital and...continued...

21August2007

Your Take Roundup

Google News Comments a ‘Fabulous Step Forward’

For an experimental feature that barely registers a blip in reality, the idea of letting sources of stories comment on Google News has stirred up a hornet’s nest in journalism circles and the blogosphere. Two software engineers at Google News said they would be adding limited comments to news...continued...

17August2007

Freebie-For-All

Free Newspapers Lead Way Online in Europe

As big newspapers struggle with shifting business models, a new breed of free newspapers have have found their niche in many parts of the world. According to the Newspaper Innovation blog, 36 million free papers are distributed daily in 49 countries. As newspaper subscriptions lag, advertisers turn to these...continued...

13August2007

Pay vs. Free Debate

Why WSJ.com Should Open (or Keep) Its Pay Wall

Should he or shouldn’t he? Ever since Rupert Murdoch finally wrangled his way into a buyout of Dow Jones and the Wall Street Journal, there has been rampant speculation on whether Murdoch will lift the pay curtain at WSJ.com, making it a free site. While I’ve begged The New...continued...

11July2007

Digging Deeper

Topix Capitalizes on Forums, Reaches Rural Areas

When local news aggregator Topix decided to set up online forums last December for every city and small town in America, they figured the forums would be a loss leader. After all, online forums have a bad reputation for unfettered discussion, gossip and slander, leading most news organizations to...continued...

28June2007

Techno-Optimism

10 Reasons There’s a Bright Future for Journalism

There’s been a lot of debate lately about the future of newspapers, the future of TV, the future of radio — the future of journalism itself — in the face of drastic change brought by technology and the Internet. I’ve asked MediaShift readers whether they thought journalism’s metaphorical cup...continued...

19June2007

Your Take Roundup

’Cup Is Overflowing’ for Future of Journalism

If there is one overriding debate in the world of journalism, it’s whether technology and the Internet are going to doom traditional reporting or strengthen it in the long run. Putting it bluntly, is journalism’s cup half full or half empty? The San Francisco Chronicle newspaper has been the...continued...

08June2007

Location, Location, Location

Online Map Craze Helps People Visualize Data

It’s not often that you find an Internet trend based on something ancient. But that’s what’s happening with maps. Google Maps has gone from innovative to indispensable and highly replicated in a little over two years. Thanks to Google’s open map API (appliction programming interface), just about anybody can...continued...

09May2007

Digging Deeper

Web Leads, Print Pubs Improve Environmental Impact

If you’ve grown tired of answering the question, “paper or plastic?” you can now consider another nagging environmental question when choosing your news source: “Online or print?” Environmental critics have decried “dead-tree media” for decades, saying that print publications rely on clear-cutting forests, energy produced to run paper mills,...continued...

25April2007

Digging Deeper

’Frienemy’ Google Not a Threat (Yet) to Traditional Ad Sales

If you browse through Google’s job openings, the dozens of advertising sales positions — from account manager of Print Ads in Chicago to account manager of Google Television in New York — you’d think Google was a major media conglomerate that owned TV stations and newspapers. Instead, Google has...continued...

26March2007

Futurama

How the Online Newspaper Can Become a Community Hub

I was talking with someone the other day about the future of newspapers. That seems like the topic du jour with anyone in the news business, or anyone who follows the media. I brought up the recent imbroglio over people who believe that investigative journalism will die with the...continued...

19March2007

Doomsayers Debunked

Serious Journalism Won’t Die as Newsprint Fades

I was reading my local newspaper today — yes, I still read it in print — and came upon this unfortunate passage in an otherwise nice report on a maverick newspaper publisher in rural California: “With classified advertising usurped by the Internet, newspapers across the country are facing mounting...continued...

09March2007

McRevamp

USA Today Walks the Talk of Audience Involvement

When a major newspaper announces it is redesigning its print layout or website, it doesn’t usually merit much attention. The regular readers usually complain about it, and then get used to it, and life goes on. But in the case of USA Today redesigning its website, there was more...continued...

07March2007

Digging Deeper

Web Focus Leads Newspapers to Hire Programmers for Editorial Staff

Whenever journalist-programmer extraordinaire Adrian Holovaty speaks at a conference, newspaper executives approach him to ask, “Where can we find another person like you?” Unfortunately, not a lot of people combine journalism with computer programming to create mash-ups like Holovaty’s seminal side project, ChicagoCrime.org, which feeds the city’s crime blotter...continued...

05March2007

Your Take Roundup

Photojournalists Will Survive in Era of Citizen Photogs

Newspapers will die. Radio will kick the bucket. The packaged music CD is on death’s doorstep. There is an irresistible urge to declare one medium dead because of the rise of the new. And so it is when we consider the plight of photojournalists after the proliferation of cameraphones...continued...

23February2007

Open Source Reporting

Imagining a Future Tense for Newspapers

It’s easy to criticize the humble newspaper as being outmoded, out of style and out of business options. What’s far more difficult is to imagine how newspapers can take their goodness — the award-winning investigative reports, the service journalism, the knowledge of the community — and combine that with...continued...

29January2007

Hold the Presses

Old Media Company Swears It Really Gets the Web

Mon Jan 29, 2007 09:49 PM ET LOS ANGELES (Goiters) — Management at the Los Angeles Herald-Gazette newspaper today unveiled an earth-shattering initiative to combine operations of the newspaper and its Internet site — a change that was crucial to ensuring that the Herald-Gazette appears to finally “get” the...continued...

20December2006

Digging Deeper

WSJ Gets Comfortable with Blogs, Wants to Boost Community

Historically, the august Wall Street Journal’s website has been the antithesis of Web 2.0 and online innovation. The Journal’s site, WSJ.com, costs money to access, even if you already pay for the print edition. The site has stressed online columns, as opposed to blogs, and there has been very...continued...

18December2006

Your Take Roundup

Traditional Newsrooms Still Need to Walk the Talk

It’s much easier to talk about changing than to actually change. That’s the lesson everyone learns each year with New Year’s resolutions such as “I’m going to lose 20 pounds and exercise more” or “I’ll finally start my own business.” In the media world, traditional old-world media loves to...continued...

29November2006

Digging Deeper

Newspaper, Bubble Blogs Feed the Real Estate Obsession

Have you ever gone to an open house even though you weren’t interested in buying the property? Have you ever pored over housing price data on Zillow or read through housing ads on Craigslist just for fun? You are not alone. There seems to be a growing obsession with...continued...

27November2006

Your Take Roundup

Bloggers Leading Mainstream Journalists in Transparency

Perhaps I was being a bit purposefully provocative in my question to you — “Should bloggers avoid conflicts of interest as journalists do?” — but it didn’t take long for readers to correct my thinking. While journalists do have a code of ethics they are supposed to follow, no...continued...

05October2006

Not Dead Yet

Don’t Stick Fork In Editorialists Just Yet

Mark Glaser is away on vacation this week, but we’re happy to have Mark Tapscott filling in as a guest blogger. Tapscott is editorial page editor of The Washington Examiner, proprietor of Tapscott’s Copy Desk blog and the Distinguished Journalism Fellow at The Heritage Foundation. Glaser will return here next...continued...

04October2006

NewspaperShift

WECAN Harnesses Wisdom of Crowds for Newspaper

Mark Glaser is away on vacation this week, but we’re happy to have Mark Tapscott filling in as a guest blogger. Tapscott is editorial page editor of The Washington Examiner, proprietor of Tapscott’s Copy Desk blog and the Distinguished Journalism Fellow at The Heritage Foundation. Glaser will return here next...continued...

21September2006

NewspaperShift

The Case for Citizen Ownership of the Los Angeles Times

Corporate ownership of daily newspapers is reaching the breaking point, especially now at the Los Angeles Times, which is owned by the Chicago-based Tribune Company media conglomerate. The newspaper is facing the same problem that hundreds of other newspapers are facing: Owners and stockholders who want profit growth each...continued...

13September2006

Digging Deeper

Associated Press, MSNBC Video to Support Macs, Firefox

There is nothing more frustrating for Macintosh users or those who use the Firefox browser than going to a video site and hitting a wall demanding Windows and the Internet Explorer browser. But when the Associated Press’ Online Video Network first launched last spring in conjunction with Microsoft, the...continued...

22August2006

Digging Deeper

Mark Cuban’s Sharesleuth Takes Business Reporting to Ethical Edge

Billionaire entrepreneur Mark Cuban has one of the best named weblogs, Blog Maverick, because he is nothing if not a maverick in the technology, sports and online worlds. He shepherded his Broadcast.com streaming multimedia company through a successful initial public offering in 1998 and sold it to Yahoo in...continued...

17August2006

Open Source Reporting

Bloggers Gauge Web 2.0 Features for Newspaper Sites Around World

So this is how open source reporting works. On August 1, The Bivings Group released a research report of how the Top 100 U.S. newspaper websites were implementing features such as blogs, podcasts and social bookmarking. (I summarized the findings here.) By August 10, three bloggers located outside the...continued...

03August2006

NewspaperShift

Newspaper Sites Hot to Blog, Cool to Podcasts

Newspaper companies are feeling the shift hard, as people go from reading print newspapers to getting their news and classified ads on the Internet. But if there’s one thing the Newspaper Association of America can hang their hat on, it’s that newspaper websites continue to grow their audiences and...continued...

28July2006

NewAssignment.net

Can Investigative Journalism Be Done in Collaboration Online?

Robert Parry, an investigative reporter who broke stories about the Iran-Contra scandal in the ’80s, wrote about the importance of investigative journalism for his ConsortiumNews.com site: Investigative reporting is to journalism what theoretical research is to science, having the potential to present new realities and shatter old paradigms —...continued...

20June2006

Digging Deeper

Big Media Slowly Giving the Audience Some Control

Have you ever watched your local TV news broadcast and railed against the stream of homicides, car crashes and fires? What if you could have a say in what the station was reporting each day? John Schiumo has made that dream a reality for New Yorkers who watch the...continued...

15June2006

Opening Up the Grant Process

Help the Knight Foundation Give Away Millions

The email pitch was so cheesy, that I almost didn’t open up the message, thinking it was probably a get-rich-scheme spam email: “Last Chance to Help Spend Someone Else’s $$$” was the subject line. But for once, this was no empty come-on. The Knight Foundation — started by the...continued...

13June2006

Digging Deeper

Can Newspaper Letter Editors Stop Astroturf Onslaught?

People are so outraged by the Medicare drug program overhaul that they’re writing letters to the editors of many newspapers to complain. And people are equally upset by gay marriage and are writing letters in support of the Marriage Protection Amendment. But there’s one problem with these two sets...continued...

12June2006

Opinion-Page Makeover

Turn NY Times Columnists Into Bloggers

Last week I tried to channel Ronald Reagan in asking New York Times Publisher Arthur Sulzberger Jr. to tear down the TimesSelect pay wall. But perhaps I tried too hard to stick to the original speech, without clarifying my points well. Plus, I wonder what would happen if the...continued...

08June2006

Your Take Roundup

Newspaper Blogs Must Break Social Control of Newsroom

Something about the juxtoposition of the words “newspaper blog” doesn’t ring true. Newspapers and blogs don’t seem to fit together naturally unless you’re thinking of a blogger who likes to rip apart the bias of a local newspaper. Yet, if you can set aside the early combative relationship between...continued...

07June2006

Open Letter to the Times

Mr. Sulzberger, Tear Down This (TimesSelect) Wall!

An Open Letter to New York Times Publisher Arthur Sulzberger Jr. Chairman Sulzberger, if you seek peace in cyberspace, if you seek prosperity for your company, if you seek to spread ideas online: Come here to this TimesSelect gate! Mr. Sulzberger, tear down this pay wall! I understand the...continued...

08May2006

Your Take Roundup

Newspapers Are Far From Dead

When I was in London last week, I saw just how connected the populace was in the teeming, multi-cultural city. Everywhere I walked, people were listening to iPods or talking on cell phones or texting their friends. Even San Francisco, where I live, doesn’t measure up to the way...continued...

30March2006

Fighting for Open Standards

Cox Newspapers Says No to AP Video

Since launching MediaShift in January, the one post I’ve written that has received the most vehement response so far was about the Associated Press’ new online video service requiring Internet Explorer and Windows. And I even followed up on that with a blacklist and a whitelist of other online...continued...

21March2006

Digging Deeper

Your Guide to Personalized News Sites

The great thing about getting your news online is that you are the person in control of your experience. You can visit the news sites and blogs that you like, and follow a trail of hyperlinks to learn about events happening around the world. And if your niche interests...continued...

02March2006

Millions Not Served

AP Video Requires Microsoft Browser

Most people don’t realize just how important the Associated Press is. The news cooperative — owned by its U.S. news organization members — has been around since 1848, and now supplies 8,500 subscriber news outlets with text wire stories and photos, and 5,000 radio and TV outlets with audio...continued...

16February2006

Citizen Power?

CBS, Wisconsin Newspaper Let Audience Vote

Two recent announcements made me wonder if the mainstream media was really starting to “get” citizen journalism, and starting to allow the former audience into the news process. The Wisconsin State Journal newspaper, run out of the state capital of Madison, decided to let its web visitors vote on...continued...

27January2006

Blog Comments

Washingtonpost.com Walks the Line

The people who run the website for the Washington Post newspaper, washingtonpost.com, really want to empower their readers and give them more online. They offer live online chats with reporters and editors, online forums for readers to discuss Post articles, and a slew of blogs including the Post.Blog, in...continued...

20January2006

Comfort Media

USA Today Rules the Travel World

PressThink blogger and NYU professor Jay Rosen asks a good question of me: “If there’s a Media Shift, what is it shifting from and what is it shifting to?” In the case of newspapers, it’s easy to say that the shift is from costly newsprint to less costly Internet and...continued...

Idea Lab: reinventing community news for the digital age.

The Week's Top 5, People, Trends and Tech on our Radar

  1. Yahoo alone
    Microsoft drops bid, so pressure’s on Yahoo
  2. Maker Faire 2008
    Burning Man meets a high school science fair
  3. Serious games
    Games used for contests, explaining subjects
  4. Nine Inch Nails
    New album is free, with Creative Commons license
  5. Digital IDG
    52 percent of revenues online for tech publisher

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