MediaShift

MovieShift

DigiFest Examines DIY to Big Budget Special Effects for Films

by Nick Mendoza

Apocalyptic visions and alien invasions descended upon Hollywood earlier this month, to the collective delight of the digital media industry. At the American Film Institute's DigiFest, which was produced by the AFI Digital Content Lab, attendees experienced two days of presentations and screenings focused on new media platforms and creative storytelling using digital innovations. The event spotlighted advanced productions from...

• November 16, 2009
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MovieShift

Universal's Neil: Original Videos, Word of Mouth Key for Online Promotion

by Nick Mendoza

Movie marketers are poised to see a significant boost to their online marketing budgets, according to eMarketer, which predicts studios will spend $2.7 billion by 2013 in online advertising. That's more than double the $1.2 billion spent this year. Digital LA, a networking organization for online entertainment, marketing, advertising and tech professionals in Los Angeles, hosted a "Movie Marketing: Online,...

• October 15, 2009
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MovieShift

Movie Apps Get Social as Studios Integrate Facebook Connect

by Nick Mendoza

Movie studios fully understand the influence that word-of-mouth reviews, whether positive or negative, have on box office receipts. Social networks are accelerating this conversation as consumers hype or hurt a movie's perception. Many observers speculate that moviegoer talk on Twitter, which often comes straight from a mobile phone inside a theater, can impact a film's opening weekend. As a result,...

• September 9, 2009
• 1 comment

MovieShift

Digital Media Summit Explores New Models for Promotion and Creation

by Nick Mendoza

My first job was in old media. In the summer of 1986, I spent Sunday mornings constructing the San Francisco Examiner with my cousin, and venturing out via bicycle to share a heavy bundle of news, advertisements and stories from around the world. I was a paperboy. At iHollywood Forum's Digital Media Summit in Los Angeles last month, editors at...

• August 12, 2009
• 3 comments