Cindy Jeffers cover
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Business
by Aisling Niestroy

Media leaders, thinkers and entrepreneurs gathered for Collab/Space Austen last Thursday, April 16, 2015, co-produced by PBS MediaShift, the Knight Center for Journalism in the Americas and the Media Impact Project at the USC Annenberg Norman Lear Center. It was a day-long workshop devoted to media metrics, analytics and measuring impact. Below is a Storify […] more »


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From Idea Lab

Advancing Journalism Innovation, One Fellowship at a Time

Meg Dalton , Apr 17, 2015

Idea Lab is a group blog by innovative thinkers and entrepreneurs who are reinventing media in the digital age.
Underwritten by John S. and James L. Knight Foundation

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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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Must Reads
by Julie Keck

1. Arizona State and edX will offer an online freshman year, open to all (Charles Huckabee / Chronicle of Higher Education) 2. District extends wi-fi to students in public housing (Michelle R. Davis / Education Week) 3. If only a Pulitzer paid his salary: Rob Kuznia’s journalism rollercoaster (Lloyd Grove / The Daily Beast) 4. […] more »

Business
by Gregarious Narain

The following piece is a guest post. Read more about MediaShift guest posts here. Every marketer is responsible for two very simple things: capturing the attention of the buyer and delivering a relevant message which drives them to action. As marketing has evolved and advanced, however, the science of marketing has often overshadowed the art. […] more »

Business
by Reuben Stern

This week we look at three crowdfunding platforms to help you decide which to use; then we see how an app called Shuffle gives users stories the people around them are reading. PART 1: Picking a crowdfunding platform Several online tools have made it easy to ask for money to support any endeavor. We evaluate […] more »

Must Reads
by Julie Keck

1. ‘Aaron’s Law’ is back to fix the ‘worst law in technology’ (Kevin Collier / Daily Dot) 2. Political fact-checking: Growing and influential, but partisanship is a factor (via American Press Institute) 3. Abramson ‘hasn’t let journalism’s reinvention or gender disparity clobber her optimism’ (Dan Reimold / College Media Matters) 4. The Washington Post offers […] more »

Business
by Cindy Royal

Innovation took the stage at the 16th annual International Symposium on Online Journalism (ISOJ) April 17-18 in Austin, Texas. ISOJ has a long-standing reputation for bringing together the best and brightest of digital media professionals and scholars. Led by the force of nature that is Rosental Alves, this conference has become known for high-quality networking […] more »

AdvertisingShift
by Hampton Stephens

The following opinion piece is a guest post and does not necessarily reflect the opinions of this publication. Read more about MediaShift guest posts here. Roughly 20 years into the still-unfolding great disruption of “old media” and the advertising market that mostly supported it, the business of journalism appears to be in a new phase. […] more »

Must Reads
by Julie Keck

1. Journalists shouldn’t lose their rights in their move to private platforms (Adam Ragusea / Nieman Lab) 2. Twitter now allows anyone to send you a direct message, even if you don’t follow them (Napier Lopez / The Next Web) 3. Vice News to bow personal-finance show for millennials (Todd Spangler / Variety) 4. Publishers […] more »

Must Reads
by Julie Keck

1. The Fictionary adds book-specific dictionaries to e-books (Thorin Klosowski / Lifehacker) 2. All’s fair in sex, love, war – and books: How e-books have changed publishing (Nick Rippington / Daily Express) 3. Nicholls tells Digital Minds: ‘Showrooming is like shoplifting’ (Lisa Campbell / The Bookseller) 4. Kindle Unlimited payout ties record low $1.33 in […] more »

DigitalEd
by Rebecca Blatt

PBS MediaShift is launching a new series of online training courses called DigitalEd, in partnership with BigMarker. These one-hour live courses will help teach practical digital skills with experienced instructors. Title: How to Improve Audience Engagement and Digital Outreach Instructor: Rebecca Blatt, professor at Walter Cronkite School of Journalism and Mass Communication and leader of […] more »

DigitalEd
by Terri Thornton

PBS MediaShift is launching a new series of online training courses called DigitalEd, in partnership with BigMarker. These one-hour live courses will help teach practical digital skills with experienced instructors. Archived video is available as well. Title: Is There Life After News? How to Transition from News to Business Instructor: Terri Thornton, founder of Thornton […] more »

Free Speech
by Sonia Paul

A newly updated survey by the Northwestern University in Qatar reveals an expansive look at attitudes and behaviors toward the media across the Middle East. The survey, “Media Use in the Middle East,” documents trends in Egypt, Lebanon, Qatar, Saudi Arabia, Tunisia and the UAE, and is a follow-up to the first region-wide survey that was conducted in […] more »

Events
by Sonia Paul

Each week, MediaShift posts an ongoing list of upcoming events in the digital media and journalism world. These will be a mix of MediaShift-produced events and other events. If we’re missing any major events, please use our Contact Form to let us know, and we’ll add them to the list. If you’d like to pay to promote […] more »

DigitalEd
by Sonia Paul

FEATURED TRAINING THREAD at Yale June 7-10, 2015 New Haven, Connecticut THREAD at Yale will gather storytellers from print, radio, and other media to learn from masters in the field and from each other.  “It’s time that storytellers had a gathering that respected the new reality, by disrespecting the old boundaries,” explains the director of THREAD at […] more »

Must Reads
by Julie Keck

1. BuzzFeed deleted posts under pressure from its own business department (J. K. Trotter / Gawker) 2. Fusion to turn its Snapchat channel into a network with five new shows (Tim Peterson / Advertising Age) 3. Academic research: ‘Huge growth’ in fact checking by the media (James Warren / Poynter) 4. Vice, CNN, NBC and […] more »

Education
by Emily Metzgar

Since 2010, I’ve been teaching a graduate class in Indiana University’s Journalism program, requiring that students complete 20 hours of service work in the community as part of their final grade. The reaction from students has been powerful. One student noted that the experience “made me examine my privilege in a way that was really […] more »