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<id>tag:www.pbs.org,2009:/mediashift//4/tag:dipsy.pbs.org,2006:/mediashift//4.48-</id>
<updated>2009-11-09T05:22:58Z</updated>
<title>Comments for The Revolution Will Not Be Advertised</title>
<subtitle>Your guide to the digital media revolution, with host Mark Glaser.</subtitle>
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<id>tag:dipsy.pbs.org,2006:/mediashift//4.48</id>
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<link rel="service.edit" type="application/atom+xml" href="http://www.pbs.org/mediashift/mt/mt-atom.cgi/weblog/blog_id=4/entry_id=48" title="The Revolution Will Not Be Advertised" />
<published>2006-01-18T16:57:03Z</published>
<updated>2008-09-11T21:09:01Z</updated>
<title>The Revolution Will Not Be Advertised</title>
<summary> It&apos;s a hot, muggy day in the Not-So-Deep South, unusual for the winter time. They&apos;re packed in to the rafters at the First Community Gospel Church of Interdenominational Mumbo-Jumbo. After a few opening hymns, a hush goes over the congregation, as mothers sternly &quot;shush&quot; their squirming children, while waving fans rapidly to keep the sweat off their faces. The...</summary>
<author>
<name>Mark Glaser</name>
<uri>http://www.pbs.org/mediashift</uri>
</author>

<category term="Culture" />

<category term="Media Usage" />

<category term="Philosophy" />

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<![CDATA[<p><img class="left" alt="Televangelical image by " title="This is a caption" src="/mediashift/files/televangelical-thumb.jpg" width="200" height="225" />
<i>It's a hot, muggy day in the Not-So-Deep South, unusual for the winter time. They're packed in to the rafters at the First Community Gospel Church of Interdenominational Mumbo-Jumbo. After a few opening hymns, a hush goes over the congregation, as mothers sternly "shush" their squirming children, while waving fans rapidly to keep the sweat off their faces.</i></p>

<p><i>The lights go down, and a lone spotlight bathes the pulpit, where our hero, the Preacherman, is hunched over in deep reverie. Finally, a single low note comes from the organ, sustaining itself, and the Preacherman opens his mouth to speak in a lilting Southern staccato.</i></p>

<p>Last night, I had a revelation. I was sitting in my overstuffed couch, counting down the minutes until "Trading Spouses" would come on my television set. I waited and waited and waited <span class="caps">AND WAITED, </span>brothers and sisters! I could have read the Ten Commandments in 48 languages by the time that show was going to come on! I sat and I sat, and waited some more, I did the crossword puzzle, the Jumble, and I even read Dear Abby, bless her soul.</p>

<p><i>He starts to pace the stage, wiping his brow at intervals.</i></p>

<p>Brothers and sisters, I was so bored, so filled with humdrum, I actually walked down the hall to visit my son, little Tommy, 13 years old, to have a heart-to-heart talk with him. He tried to turn off his computer monitor before I could see it, <span class="caps">BUT</span> NO! And what was he watching so secretively, in such an embarrassed state? Was it the dreaded <span class="caps">PORNOGRAPHY</span>? NO! Tommy was watching tonight's episode of "Trading Spouses" on his computer monitor!</p>

<p>Had he made a deal with the devil, Rupert Murdoch, to see a Fox TV show before it was aired!? Had he plucked that show from the airwaves, like some kind of freak magician? NO! After much discussion and the threat of a whuppin', Tommy quickly confessed what had happened this night. My boy, my son, MY <span class="caps">OWN FLESH AND BLOOD, </span>told me he had found a "LIBERATED" video file of the show on the Internet. Can I get a <span class="caps">HALLELUJAH</span>?!</p>

<p><i>Crowd roars, "Hallelujah!"</i></p>

<p>Tommy, my boy, told me he had read a TV insider <span class="caps">BLOG </span>on the subject of "Trading Spouses," and then met another boy named Trident666 in the blog's <span class="caps">CHAT ROOM, </span>who pointed him to a <span class="caps">FILE</span>-SHARING site where he could download TV shows, some of which had been <span class="caps">SECRETLY UPLOADED </span>by people working at the Fox studio. After he told me this, I <span class="caps">THREATENED ANOTHER WHIPPING </span>for the boy, the evil-sounding names of <span class="caps">BLOG </span>and <span class="caps">TRIDENT666 </span>sounding like the work of the <span class="caps">DEVIL HIMSELF</span>!</p>

<p><i>A true believer in the congregation shouts, "Go get 'em Preacherman!"</i></p>

<p>But <span class="caps">NOT</span> SO <span class="caps">FAST</span>! Tommy explained to me that a blog is not the spawn of the devil, but just an online diary written by people like you and me, people who are fanatic about something, care about something, in this case the "Trading Spouses" television program. And Trident666 was a God-fearing boy from the swamps of Louisiana, a choir boy, in fact, who had only recently cast out the violent videogame Halo 2 at the suggestion of his own preacher.</p>

<p><i>True believer: "Praise him!"</i></p>

<p>Now here was my boy Tommy, downloading a TV show on his computer, was he committing a <span class="caps">CRIME</span>? Was what he was doing <span class="caps">WRONG</span>? I'll leave the legality of this to the Supreme Court and the <span class="caps">MPAA </span>and <span class="caps">RIAA </span>and the <span class="caps">FCC, </span>but all he wanted that night was to watch <span class="caps">HIS SHOW</span>! He did not want to do the crosswords first, he did not want to do the Jumble, and <span class="caps">PRAISE BE, </span>he would not, <span class="caps">COULD NOT </span>read Dear Abby!</p>

<p>I sat down with Tommy next to his computer monitor, and we watched that show, we slapped our knees with delight and wonder. And we had a heart-to-heart talk till almost <span class="caps">DAWN.</span> While I had been sitting around waiting for my TV shows to come on, Tommy had been gaining <span class="caps">POWER </span>each day. He was meeting friends on <span class="caps">MYSPACE</span>-DOT-COM, reading blog after blog <span class="caps">AFTER BLOG </span>about his favorite gangster rap music, <span class="caps">PRAISE THE NWA, </span>and listening to the music and radio shows HE <span class="caps">LIKED </span>on his own time when he <span class="caps">WANTED </span>on his little iPOD <span class="caps">DEVICE</span>!</p>

<p><i>True believer: "Praise Steve Jobs!"</i></p>

<p>Now, I can't <span class="caps">COUNT </span>the number of commercial messages I heard on the radio on my way to church this morning. All I wanted was the weather report, so why did I have to hear pitch after <span class="caps">PITCH </span>for everything from mutual funds to erectile dysfunction medication, <span class="caps">CAN</span> I <span class="caps">GET</span> A <span class="caps">WITNESS</span>?! Tommy would have been looking over my shoulder like a little angel, laughing with delight. 'Why daddy,' he'd snicker. 'You could have downloaded the Weather Channel <span class="caps">PODCAST </span>and all your favorite radio shows before you left home, and listened when you wanted to listen to them."</p>

<p>Is this boy speaking in tongues?? <span class="caps">BLOGS </span>and <span class="caps">PODCASTS </span>and <span class="caps">CHAT ROOMS </span>and <span class="caps">UPLOADS </span>and <span class="caps">XML </span>and <span class="caps">RSS</span>!!</p>

<p><i>Stops and mops his brow, and takes a thoughtful moment to himself.</i></p>

<p>Friends, let's not get lost in the <span class="caps">TECHNO</span>logical gobbledegook. It is important, yes! but it is just a tool. My boy showed me the way to <span class="caps">MULTIMEDIA ENLIGHTENMENT</span>! I was no longer chained to the TV schedules of the <span class="caps">MEDIA COMPANY BIGWIGS, </span>no longer a slave to the radio dial, no longer dependent on the whims of the <span class="caps">NEWSPAPER DELIVERY GIRL </span>and her errant throwing hand!</p>

<p><i>True believer: "No, sir!"</i></p>

<p>And how could I do <span class="caps">THIS</span>? How could I liberate myself? I could watch the TV news on that Internet <span class="caps">WHENEVER</span> I <span class="caps">WANTED</span>! I could subscribe to the podcasts I wanted, the <span class="caps">GODCASTS, </span>praise Him, to hear <span class="caps">WHEN</span> I wanted! I could get the movies I wanted delivered to my door from <span class="caps">NETFLIX, </span>or download them to my computer!</p>

<p>But there's more, ladies and gentlemen, much, <span class="caps">MUCH MORE</span>! The best part of this new media <span class="caps">REVOLUTION </span>is that if I didn't like what I was watching, didn't like what I was hearing, didn't like what I was reading, I <span class="caps">COULD</span> DO IT <span class="caps">MYSELF</span>!!</p>

<p><i>Organ lady plays a few trimphant notes.</i></p>

<p>Ladies and gentlemen, boys and girls, I ask you to <span class="caps">RISE UP,</span> I ask you to take this oath, this <span class="caps">PLEDGE </span>with me, to swear on a stack of Bibles that you will <span class="caps">NOT </span>sit on your overstuffed couch waiting and <span class="caps">WAITING </span>for your TV shows to appear!</p>

<p><i>They rise as one.</i></p>

<p>Repeat after me. We the <span class="caps">MEDIA</span>-LOVING, <span class="caps">MEDIA</span>-DRENCHED people of these United States, in order to form a more perfect <span class="caps">UNION </span>complete with viewer participation, establish a <span class="caps">JUST </span>media distribution system, insure domestic tranquility and the <span class="caps">GOD</span>-GIVEN <span class="caps">RIGHT</span> TO <span class="caps">ZAP COMMERCIALS, </span>provide for our common defense against <span class="caps">MEDIA BIGWIGS </span>who seek to control our lives, promote the general welfare and <span class="caps">QUALITY PROGRAMMING </span>in which we have a <span class="caps">VOICE, </span>secure the blessings of liberty and <span class="caps">FREEDOM </span>to blog to our hearts' content, do ordain and establish that we will <span class="caps">WATCH, LISTEN, READ </span>and <span class="caps">WRITE </span>what we want when we want it, on <span class="caps">OUR OWN TERMS</span>!</p>

<p><i>A cheer goes up, the organ plays, and the Preacherman bows his head in prayer.</i></p>

<p>[Thanks to Eric Sutton for the photo illustration, titled "Televangelical." Check out his photo gallery at <a href="http://www.shutterbook.com/albums/heap"> Shutterbook</a>]</p>]]>

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<entry>
<id>tag:dipsy.pbs.org,2006:/mediashift//4.48-comment:37</id>
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<title>Comment from Amy Gahran on 2006-01-18</title>
<author>
<name>Amy Gahran</name>
<uri>http://rightconversation.com</uri>
</author>
<content type="html" xml:lang="en" xml:base="http://rightconversation.com">
Greetings, Brother Mark!

Hallelujah! You&apos;ve found the way and seen the light!

...Except for one minor point, if I may quibble slightly.

You wrote: &quot;Tommy explained to me that a blog is not the spawn of the devil, but just an online diary written by people like you and me, people who are fanatic about something, care about something.&quot;

Well, yes, that&apos;s one common way blogs are used -- but it&apos;s definitely not the only, or even the most significant, kind of blog.

There are a lot of blanket misconceptions about blogs and bloggers floating around, I&apos;ve found. This prompted me to write the following article last May:

&quot;What&apos;s a Blog? Bag the Stereotypes&quot;
- http://snipurl.com/loza

Enjoy,

- Amy Gahran
  Contentious.com
  RightConversation.com
</content>
<published>2006-01-18T23:20:30Z</published>
</entry>

<entry>
<id>tag:dipsy.pbs.org,2006:/mediashift//4.48-comment:40</id>
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<title>Comment from kingharvest on 2006-01-18</title>
<author>
<name>kingharvest</name>
<uri></uri>
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<content type="html" xml:lang="en" xml:base="">
Interesting, although I wonder why the apparently indiscriminate use of words in caps. CHAT ROOM, COULD NOT, COUNT, UPLOADS, PLEDGE etc. I found it rather irritating. Hard to read something when you are feeling irritated. 
</content>
<published>2006-01-19T01:25:11Z</published>
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