


Startup Fever
Journalists, Bloggers Have a Sorry History at Startups
As a journalist covering a particular business, there is a temptation to believe that we know enough about that business to actually become a full participant in that business. We have been writing about it, we see what works and what fails, so we should know enough to try...continued...



EducationShift
’Open Universities’ Try to Bring College to Masses
A college education in the United States can be one of the most costly in the world. For many young people, college isn’t an option because of the economic strain it represents for their families. And many older people who would like to attend classes must forego studies to...continued...



Digging Deeper
Collaborative Radio Shows Invite Listeners into Creative Process
Long before the term citizen journalism became trendy, ordinary citizens shared the stage for decades with professional journalists in talk radio. They collaborated, they cajoled, they ranted and they often added wit and wisdom to live radio call-in shows. But with the advent of the Internet, public radio shows...continued...



Digging Deeper
Will Video Kill the Audio Podcasting Star? Not Exactly
All the media heat these days is around online video and the YouTube phenomenon. Presidential candidates are sparring through YouTube. Google pays a bundle to buy YouTube, and then Viacom sues for $1 billion. It all makes the online audio phenomenon of podcasting feel like yesterday’s news. Audio fans,...continued...



Digging Deeper
Your Guide to Podcasts
From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and hopefully consider trying your hand at a new endeavor. I’ve already covered blogging, RSS feeds,...continued...



Wish List
Building the Ultimate Auto Media Center
When it comes to enjoying music or talk radio in the car, why does everything have to be so complicated? First, I have to spend time loading up my iPod with music or podcasts I’ve downloaded. Then I have to charge my iPod up with power. Then I have...continued...



Survey Says
Podcast Audience Small But Growing…Enough?
You could call it the Headline Conundrum. Or maybe Sound-Bite Logic. Whatever the term, there’s a regular problem with journalism related to the brevity of space to explain a complex issue or finding. A recent survey by Pew Internet & American Life Project found that 12% of Internet users...continued...



Your Take Roundup
AmigoFish, VlogMap Point to Podcast Goodness
For people new to the world of podcasting, there are a few hurdles to jump before feeling comfortable with the medium. First, you have to consider where you’ll listen or watch podcasts — on your computer or on your portable MP3 player. Then you have to subscribe to podcasts...continued...



NewspaperShift
Newspaper Sites Hot to Blog, Cool to Podcasts
Newspaper companies are feeling the shift hard, as people go from reading print newspapers to getting their news and classified ads on the Internet. But if there’s one thing the Newspaper Association of America can hang their hat on, it’s that newspaper websites continue to grow their audiences and...continued...



Your Take Roundup
True Gritz Videoblog a Comic Fave Among Friends
So this is how you win elections in the South. I asked MediaShift readers to name their favorite sites for comic relief or work breaks, and the True Gritz video blog won in a landslide of 11 votes. But upon further review, two of the votes came from the...continued...



Survey Says
Big Media Last to Know Bloggers Not in Pajamas
Today was going to be a day of triumphalism in the new media world, a day where I would celebrate the growing ranks of blog creators (a.k.a. bloggers) and blog readers in the U.S., while also noting the growing number of people downloading podcasts. I would combine the happy...continued...



Your Take Roundup
You Listen to Podcasts On Your Own Time
Perhaps the term “podcasting” isn’t the best way to describe these audio shows that run the gamut from talk to music. First of all, you can listen to podcasts on your home or work computer, or on any portable MP3 player you choose and not just an Apple iPod....continued...



Your Take Roundup
Do-It-Yourself Ways to Find Good Music
Just as the Internet and technology have changed the way people get their news, the same can be said about finding good music. At one time in our unconnected, non-Internet past, we had to listen closely to the radio, studiously writing down artist names and song titles, and then...continued...



Digging Deeper
Singapore Tries to Squelch Political Blogs, Podcasts
While many Americans have been focused lately on online censorship in China, few have noticed a similar practice in other countries such as Singapore. That island state is a parliamentary republic in theory, but has really been run by one dominant party in its history of independence since 1965...continued...



Digging Deeper
Go Daddy Gives Podcasters Freedom to Create Ads
Advertisers and marketers spend much of their time (and money) trying to pitch the public on their products and services. Their language includes terms like “mindshare” and “branding” and “conversion rates.” It’s all about convincing you and me to go out and buy their stuff, and how to motivate...continued...



Digging Deeper
How Does iTunes Pick Featured Podcasts?
While working on last’s week’s guide to podcast directories, I stumbled onto one of the great mysteries of the podcasting world: Just how exactly does Apple choose the featured podcasts in its popular podcast directory? And the more I looked at other directories, the more I had similar questions...continued...



Digging Deeper
Your Guide to Podcast Directories
Even though podcasts didn’t exist until mid-2004, there are now so many of them that it’s easy to get overwhelmed by the sheer number. Yahoo recently listed more than 23,000 podcasts in its News category of podcasts. So what’s a listener to do? Luckily there are a few excellent online...continued...




