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         <title>Jargon Watch::What is Web 2.0, and Should You Care?</title>
         <author>Mark Glaser</author>
         <description><![CDATA[<p><img alt="Web 2.0 logo.JPG" img class=left src="http://www.pbs.org/mediashift/files/Web%202.0%20logo.JPG" width="216" height="84" />
<em>From time to time, MediaShift will try to explain the jargon of the digital media revolution, the catch-phrases and buzz words that get bandied about ad infinitum -- yet no one really knows what they are. Use the comments to share your own personal definition of what Web 2.0 is and isn't.</em></p>

<p><strong>Jargon:</strong> Web 2.0 (noun or adjective).</p>

<p><strong>Definitions:</strong> <br />
1. Generally refers to a second generation of services available on the World Wide Web that let people collaborate, and share information online (Source: <a href="http://en.wikipedia.org/wiki/Web_2.0">Wikipedia</a>).<br />
2. Web 2.0 is the network as platform, spanning all connected devices (Source: <a href="http://radar.oreilly.com/archives/2005/10/web_20_compact_definition.html">Tim <span class="caps">O'R</span>eilly</a> of <span class="caps">O'R</span>eilly Publishing, who runs the <a href="http://www.web2con.com/">Web 2.0 conference</a>).<br />
3. With its allusion to the version numbers that commonly designate software upgrades, Web 2.0 was a trendy way to indicate an improved form of the World Wide Web (also from Wikipedia).<br />
4. Web 2.0 is the latest moniker in an endless effort to reignite the dot-com mania of the late 1990s (Source: <a href="http://www.pcmag.com/article2/0,1895,1931858,00.asp">John Dvorak</a> of PC Magazine).<br />
5. It's a technology upgrade, one that finally does what they'd said version 1.0 would do (Source: <a href="http://www.slate.com/id/2138951/">Paul Boutin</a> of Slate).</p>

<p>For the long-form definition, check out <span class="caps">O'R</span>eilly's essay, <a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html?page=1">What is Web 2.0.</a></p>

<p><strong>Origin:</strong> According to <span class="caps">O'R</span>eilly in his essay: "The concept of 'Web 2.0' began with a conference brainstorming session between <span class="caps">O'R</span>eilly and MediaLive International. Dale Dougherty, web pioneer and <span class="caps">O'R</span>eilly <span class="caps">VP, </span>noted that far from having 'crashed,' the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as 'Web 2.0' might make sense? We agreed that it did, and so the Web 2.0 Conference was born."</p>

<p><strong>Web 2.0 Companies:</strong></p>

<p>Bloglines<br />
del.icio.us<br />
Flickr<br />
MySpace<br />
Technorati<br />
YouTube<br />
Wikipedia</p>

<p><strong>Web 1.0 Companies:</strong></p>

<p>Amazon<br />
eBay<br />
Friendster<br />
Lycos<br />
Netscape<br />
Pets.com<br />
Webvan</p>

<p><strong>Synonyms:</strong> <a href="http://msnbc.msn.com/id/12015774/site/newsweek/">The Living Web</a>, <a href="http://www.readwriteweb.com/">Read/Write Web</a>, The Live Web, <a href="http://en.wikipedia.org/wiki/Semantic_Web">Semantic Web</a>, The New New Thing, Bubble 2.0, <a href="http://news.com.com/2001-1023_3-0.html?tag=ne.tab.hd">Media 2.0</a>, Distributed Web</p>

<p><strong>Antonyms:</strong>: Web 1.0, Dot-Com Boom, The Bubble, Closed Systems, Data Silos </p>

<p><strong>Common usage:</strong><br />
1. We are living in the era of <em>Web 2.0</em>, where people collaborate more online, and create and annotate more media than ever before.</p>

<p>2. That Internet startup is pitching itself to venture capitalists as a <em>Web 2.0</em> company that is using the wisdom of crowds and user-generated content in order to get the attention of bigger players such as Yahoo and Google, who might eventually buy it out.</p>

<p>3. If one more company calls itself a part of <em>Web 2.0</em>, I'm going to puke!</p>

<p><strong>Love it:</strong><br />
Tim <span class="caps">O'R</span>eilly of <span class="caps">O'R</span>eilly Publishing<br />
<a href="http://battellemedia.com/">John Battelle</a> of FM Publishing (also runs Web 2.0 conference)<br />
<a href="http://www.techcrunch.com/">Michael Arrington</a> of TechCrunch<br />
<a href="http://ross.typepad.com/blog/">Ross Mayfield</a> of SocialText<br />
<a href="http://susanmernit.blogspot.com/">Susan Mernit</a>, new media consultant</p>

<p><strong>Hate it:</strong><br />
<a href="http://www.pcmag.com/article2/0,1895,1931858,00.asp">John Dvorak</a> of PC Magazine<br />
<a href="http://www.slate.com/id/2138951/">Paul Boutin</a> of Slate<br />
<a href="http://www.theregister.co.uk/2005/10/21/web_two_point_nought_poll/">Andrew Orlowski</a> of The Register <br />
<a href="http://blogs.zdnet.com/ip-telephony/?p=805">Russell Shaw</a> of <span class="caps">ZDN</span>et<br />
<a href="http://www.scripting.com/2005/12/22.html#bustedExplained">Dave Winer</a> of Scripting News</p>

<p><strong>The last word:</strong><br />
Web 2.0 might just be a nerdy term for the new, revamped, post-bubble Internet, where profits mean a little more than just getting eyeballs, and where blogs and social media are transforming our lives. But should you really care about the term? Not necessarily.</p>

<p>"Ask your mom and dad if they use any of the popular Web 2.0 services," writes <a href="http://www.hoo-ville.blogspot.com/">Hooman Radfar</a> on the <span class="caps">O'R</span>eilly Radar blog. "Ask folks at Fortune 500 companies what their strategy is to react to the evolution of Web 2.0. Ask your friends if they have invested in any Web 2.0 company's stock, or are excited about the exciting new direction that the web has taken. They will look at you like you are crazy. And, the first question they will undoubtedly ask is -- what is Web 2.0?"</p>]]></description>
         <link>http://www.pbs.org/mediashift/2006/04/jargon-watchwhat-is-web-20-and-should-you-care100.html</link>
         <guid>http://www.pbs.org/mediashift/2006/04/jargon-watchwhat-is-web-20-and-should-you-care100.html</guid>
         <category domain="http://www.sixapart.com/ns/types#category">Jargon Watch</category>
         
         <pubDate>Mon, 10 Apr 2006 12:08:03 -0800</pubDate>
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