Quick Links:
EducationShift
How Journalism Education Can, and Should, Blow Up the System
Archives
By Month
By Category
Contact Us
If you know about a story that we should be following, let us know.
Business
A Few Tips On Entrepreneurship From SXSW Interactive
South by Southwest Interactive 2012 just finished, and in the last two days, the airports have been overwhelmed by geeks from all parts of the world with diverse gadgets, ironic T-shirts, and smartphones constantly in hand. This year was probably the biggest crowd the festival has ever seen, with lines annoying even the most patient of attendees. While many...
more »
Technology
7 Ways to Get Programmers to Stop Hating You
After almost two decades of working closely with diverse types of techs, I've slowly found myself transforming from a nice, sweet, agreeable person to "Saturday Night Live's" Nick Burns, Your Company's Computer Guy. What I have witnessed has not been pleasant -- grown adults acting like 5-year-old children, and then blaming their techs for responding snarkily. As the digital divide...
more »
MarketingShift
The Importance of Understanding the Growing U.S. Latino Market Online
Rene Alegria, founder of Mamiverse, a website focused on Latina moms, has heard every possible misconception of the Latino market. For years, these misconceptions kept many businesses from tapping into this fast-growing consumer segment.
more »
Culture
5 Guidelines for Community Managers to Have Cross-Cultural Fluency
While the behavior of connecting is nothing new, doing it in a virtual environment gives rise to new and sophisticated challenges -- especially when you're connecting across cultures. Knowing how to navigate these challenges is essential to community management. When I first discovered the Internet in 1996, I instantly fell in love. I was a bicultural, New York native who was...
more »
Thought Leader Q&A
Shankbone's Wikipedia Photo Portraits Spread Like Wildfire
David Shankbone is arguably the most influential new media photojournalist in the world. He has taken over 1,000 portraits of prominent people across a variety of fields for articles on Wikipedia.org and its foreign language equivalents. Because the pictures are copyleft -- or free for reproduction, alteration, and distribution -- they are used by numerous non-profits, schools, authors, television programs...
more »
EducationShift
Professors Speak Out About Changes Coming to J-Schools
Education content on MediaShift is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at Learn.News21.com. This article was co-authored by Abby Moon. A previous article on MediaShift mined the OurBlook series of interviews with leading journalists and academics to...
more »
Social Media
Experts Weigh Pros and Cons of Social Media
OurBlook.com has been conducting an ongoing interview series on the current and future role of journalism and social media. In previous posts for PBS MediaShift, I shared some of the insights we've gathered about the future of journalism, and the skills that will be required of future journalists. In this installment, experts weigh on the impact social media has had...
more »
Public Relations
What Working for Wikipedia Taught Me About Collaboration
A little over three years ago, I started working as the communications manager for Wikipedia. I had just moved to St. Petersburg, Fla., and was ecstatic to hear that this quirky website, which had begun to pop up in many of my web searches, was based there. Having grown up in New York, my culture radar detected that this was...
more »
EducationShift
What Skills Will Future Journalists Need?
Education content on MediaShift is sponsored by Carnegie-Knight News21, an alliance of 12 journalism schools in which top students tell complex stories in inventive ways. See tips for spurring innovation and digital learning at learn.news21.com. For the past two years, OurBlook.com has been conducting interviews with top experts in journalism and media about the future of journalism. In my...
more »
NewspaperShift
OurBlook Roundup: Journalism Will Survive in Digital Age
OurBlook.com is a website that gathers opinions from today's top leaders in the hopes of collaboratively finding tomorrow's solutions. It is funded by Paul Mongerson, a retired CEO who has a long history of philanthropy in the journalism world. In December 2008, those of us who run the site launched a future of journalism interview series. To date, we have...
more »