Social Media

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Night skies and bright lights at the Georgia National Fair. (Photo/Mark E. Johnson)
Collaboration
by Mark E. Johnson

Traditional lectures, seminar discussion groups, flipped classrooms or online courses – those are the four major learning environments our students find themselves in throughout their academic lives. There’s another, easy to conceptualize and even execute but difficult to finance: the on-site workshop. For the last 19 semesters, I’ve lead some sort of a workshop for […] more »

Business
by Courtney Lowery Cowgill

It has been a year filled with more tectonic shifts for the media landscape, from the changing face of media ownership to the mounting dangers for journalists at home and abroad, from battles in the e-book world to the increasing power of mobile apps, to the game-changing social power of Facebook in how we find […] more »

Legacy Media
by Reuben Stern

This week, we look at innovative election-night ideas from NPR and USA Today, and we see how social media tools have reshaped breaking news coverage at Mashable and The Weather Channel. PART 1: Election night ideas On the night of the last election, many news outlets tried new approaches to delivering results and keeping audiences […] more »

Business
by Simon Owens

In mid-November, an entrepreneur named Pat Flynn, who runs a popular website called Smart Passive Income, published a monthly update that has been a regular feature on his blog for several years: a report on the previous month’s income (or in this case, income for September. He apologized for being behind schedule). In it, he […] more »

Free Speech
by James Breiner

A renowned media critic sounded the alarm in 1960 about corporate takeovers of newspapers and layoffs of hundreds of journalists. He worried that the power of the press was being concentrated in too few hands. It was in his column in the New Yorker, The Wayward Press, that A.J. Liebling tossed off one of his […] more »

EducationShift
by Steve Buttry

As community engagement becomes ever more important in news, a new program at Louisiana State University is challenging 15 students to find ways to connect with the people and issues around them. The Social Media News Challenge, funded by a three-year, $150,000 grant from the Knight Foundation to the Manship School of Mass Communication, started […] more »

Business
by Simon Owens

Two years ago, journalist Clive Thompson was duped by an erroneous Wikipedia edit. On the day Yahoo had announced that former Googler Marissa Mayer would ascend the throne as CEO of the struggling company, Thompson visited her Wikipedia article and discovered, much to his shock, that Mayer had five biological children. This fact, he later […] more »

MobileShift
by Josh Schwartz

This guest post is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. Read more about MediaShift guest posts here. There’s significant momentum for publishers toward increasing the production of video content, on account of both the […] more »

AdvertisingShift
by Simon Owens

After his firing from CNN, Chez Pazienza spent several years adrift, unable to find steady work. In 2008, Pazienza, then a producer for CNN’s “American Morning,” was called into the office of his boss and, as he recounted later, informed that his name had been “attached to some, uh, ‘opinionated’ blog posts.” Unbeknownst to his superiors until […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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