Social Media

An example of Facebook's new feature Instant Article. (Photo courtesy of Facebook)
Photo by Jason Howie on Flickr and used here with Creative Commons License.
#EdShift Chats
by Meagan Doll

On Wednesday, May 27, our #EdShift chat on Twitter will cover how media outlets and professionals are using social channels to post original content. Along with a rise in the number of adults who get their news from social media sites, emerging tools such as Facebook’s Instant Articles suggest there’s no slowing down this trend. But […] more »

BookShift
by Shannon Fisher

The quality of any book is often judged by its introduction. But sometimes, the intensity of promotional rhetoric can be perceived as being inversely proportional to the quality of the art. Authors are expected (and sometimes contractually obligated by publishers) to promote their own work within their networks. It’s all about creating a buzz. For […] more »

Online Video
by Dale Blasingame

This is truly a fascinating time to be part of or connected to the world of journalism. The issues being discussed right now regarding native content in social spaces will go a long way in determining the future of our industry. I tend to be as optimistic as possible, and I think there is plenty […] more »

Collaboration
by Scott Maier

Call it “Mission Improbable.” Assign teams of journalists, digital developers, designers, civic leaders and students – most never having worked together — to produce data-driven tools and stories tackling some of the toughest issues facing Portland and Oregon. And get it done in 72 hours. After three days and a few missteps, mission (pretty much) […] more »

Business
by Dale Blasingame

Title: How Publishers Can Engage on Social & Drive Revenue Instructors: Dale Blasingame, Chuck Fishman, Mark Glaser Posting original content on social media and gaining from it Media and entertainment publishers face many unique challenges in today’s digital age. Fans are commenting, liking and reposting content at all hours of the day, across a variety […] more »

Legacy Media
by Sonia Paul

The 2015 Pew State of the News Media report, released on April 29, verifies what many media analysts have been saying for some time: mobile, if not the present, is the future of news. But, at the same time, just because the mobile platform has emerged as the frontrunner in the race to capture audience […] more »

AdvertisingShift
by Jefferson Yen

The NewFronts are the digital publishing world’s answer to the Upfronts. If you aren’t familiar with the Newfronts, they are an opportunity for publishers to pitch advertisers on the value of their audience and tech platform. In the past, they were treated as somewhat of a sideshow, but this year they threatened to outshine the […] more »

Culture
by Jenny Shank

Did you hear the one about the guy who trotted a live ox out on stage during his TED talk and invited the audience to guess its weight? If so, then you’re already acquainted with Lior Zoref, an Israel-based “crowd wisdom researcher” and public speaker. Zoref began his career at Microsoft, becoming a vice president of […] more »

Citizen Journalism
by Reuben Stern

This week we see how several mobile apps are making it easier to piece together video footage from multiple contributors, and we learn about a tool for publishers that helps website readers follow ongoing stories. PART 1: Collaborative video Several apps have emerged recently that enable groups of smartphone users to pile footage together into […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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