Social Networking

A closeup of Instagram photos taken the morning of February 19, after government forces attacked the Maidan the previous night. Photo courtesy of "
Mashable's Vine account is designed to promote content their reporters are working on in the newsroom, and to build community by featuring content their followers.
Business
by Reuben Stern

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. PART 1: Mashable + Vine Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to [...] more »

Education
by Robert Hernandez

I preach diversity. It is woven throughout most of my work. I work on projects aimed to help diversify our industry and also write about trying to hold us accountable to it. But, who holds me accountable? Am I practicing what I preach? Awhile back I heard a great segment on On The Media with [...] more »

MagazineShift
by Fannie Cohen

We’ve known for some time that the visual social network Pinterest has a knack for driving traffic to certain online glossy pubs. But now we’re learning just how influential Pinterest is in referral traffic and even e-commerce, just as the giant network starts selling Promoted Pins and a self-service version for smaller businesses. And with [...] more »

Social Media
by Julie Keck

It’s hard starting a Twitter account from scratch. Not only do you not know who to follow (start with @LouisCK and @PBSMediaShift, then work outward from there), but it seems almost impossible to get people to follow you. And how can you develop your personal brand / spread your beliefs /  be on the cutting [...] more »

Legacy Media
by Melanie Stone

When it comes to covering crime, journalists walk a fine line. Reporters and community members alike must figure out how to tell stories, distribute content, inform citizens and address violence in what Poynter’s Kelly McBride considers a new media ecosystem with so many outlets and so many voices. How do you tell deeper stories with [...] more »

Mediatwits
by Fannie Cohen

Hashtag activism, sometimes derisively called “slacktivism,” has become de rigueur as more people use social networks to spread memes, gather signatures and raise awareness of important issues. But the practice has also come under scrutiny because it might take the place of more real-world action; most often, hashtag activism doesn’t lead to protests in the [...] more »

Business
by Leslie Campisi

The following is a guest post. Read more about MediaShift guest posts here. At Hotwire, we’ve established an annual tradition: wracking our Wi-Fi enabled brains to determine which trends will define the digital world in the months ahead. In our fifth Digital Trends Report, we call this “the year of digital maturity” — and no, [...] more »

Citizen Journalism
by Tim Karr

Saturday, May 3 was World Press Freedom Day. The following is a guest post from FreePress to mark the day. “If you want to liberate a society,” Egyptian Arab Spring activist Wael Ghonim said early in the year, “just give them the Internet.” In retrospect, Ghonim should have qualified his statement to include the kind [...] more »

Education
by Kathleen Bartzen Culver

When I recently saw my friend and former teaching assistant Jason Shepard covered in a story on faculty using Twitter, I giggled a little. An accomplished writer, media law professor and soon-to-be-chair of the 2,500-student Department of Communications at California State-Fullerton, Jason has a lot of things to brag about — but his Twitter presence just isn’t [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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