Social Networking

A closeup of Instagram photos taken the morning of February 19, after government forces attacked the Maidan the previous night. Photo courtesy of "
Mashable's Vine account is designed to promote content their reporters are working on in the newsroom, and to build community by featuring content their followers.
Business
by Reuben Stern

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. PART 1: Mashable + Vine Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to [...] more »

MobileShift
by Courtney Lowery Cowgill

Each quarter, the social sharing platform ShareThis releases a report that looks at the sharing landscape — data that the company says gives “insight into what, where and how consumers share online, which is not only a true indicator of interest and intent, but also a powerful way for publishers and advertisers to drive content [...] more »

AdvertisingShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week on the RJI Futures Lab, we see what the newsroom at KQED public media is doing to serve the education market, we hear about newspaper strategy from an executive at Lee Enterprises and we learn how the professional networking site LinkedIn can be used to help [...] more »

Education
by Sue Robinson

Remix is a regular segment on EducationShift, featuring interesting and innovative journalism assignments, courses and curricula. Writers will detail their ideas and work and, where possible, provide links and materials, so other educators can adapt them in their own programs. If you’re interested in sharing your approaches to be remixed at other schools, contact education [...] more »

MarketingShift
by Terri Thornton

Social media mistakes fascinate me. That’s because, in part, the only people who don’t make them are folks who aren’t on social media. Justine Sacco’s notorious tweet-heard-round-the-world seemed to corner the market on the sheer number of mistakes per word. In case you missed it, she tweeted, apparently just before her international flight: It appeared to [...] more »

Business
by Julie Keck

Crowdfunding campaigns, when run well, can seem effortless, almost magical, if you’re watching from afar. Seeing the money and backers pile up, especially in the last phase of a campaign, can be breathtaking, when everyone is hugging and high-fiving. However, crowdfunding is not a walk in the park. Unless that park is covered with broken [...] more »

Social Media
by Margaret Looney

If anyone knows the power of Twitter for journalism, it’s Erica Anderson, who helps journalists and public figures make the most of the platform. Anderson, product marketing manager for Twitter, launched an online toolkit for journalists, Twitter for Newsrooms in 2011. That year, she also co-produced the first online Town Hall session for Barack Obama, [...] more »

Social Media
by Amanda Bohan

Sunday night wrapped up another year on Broadway with the 67th annual Tony Awards hosted by Neil Patrick Harris, showcasing some of the best theater of the 2012-13 season. And while the East Coast and Midwest watched and tweeted away, the West Coast was left to wait three hours for the exact same show to [...] more »

Media Usage
by Jenny Xie

Teens are using more social media and sharing more on those platforms, says a major report from Pew Research Center. Key findings indicate social media-using teens are not very concerned about third-party access to their data on the sites, are more likely to use a range of social media sites if they have a large [...] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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