Social Networking

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A case study of a viral sensation turns into an unexpected PR push
Business
by Jess Duda

My first draft of this article was as gushing as the rest of the reaction to Jonathan Perelman’s talk  “Creating Video Content for How It’s Consumed” at Social Media Week 2015 in New York. He is vice president of Buzzfeed Motion Pictures, a leader in online video. “The absolute best session of the day for me was from […] more »

Business
by Leslie Campisi

The following is a guest post. Read more about MediaShift guest posts here. At Hotwire, we’ve established an annual tradition: wracking our Wi-Fi enabled brains to determine which trends will define the digital world in the months ahead. In our fifth Digital Trends Report, we call this “the year of digital maturity” — and no, […] more »

Citizen Journalism
by Tim Karr

Saturday, May 3 was World Press Freedom Day. The following is a guest post from FreePress to mark the day. “If you want to liberate a society,” Egyptian Arab Spring activist Wael Ghonim said early in the year, “just give them the Internet.” In retrospect, Ghonim should have qualified his statement to include the kind […] more »

Education
by Kathleen Bartzen Culver

When I recently saw my friend and former teaching assistant Jason Shepard covered in a story on faculty using Twitter, I giggled a little. An accomplished writer, media law professor and soon-to-be-chair of the 2,500-student Department of Communications at California State-Fullerton, Jason has a lot of things to brag about — but his Twitter presence just isn’t […] more »

MobileShift
by Courtney Lowery Cowgill

Each quarter, the social sharing platform ShareThis releases a report that looks at the sharing landscape — data that the company says gives “insight into what, where and how consumers share online, which is not only a true indicator of interest and intent, but also a powerful way for publishers and advertisers to drive content […] more »

AdvertisingShift
by Reuben Stern

Reported by Reuben Stern and Olga Kyle. This week on the RJI Futures Lab, we see what the newsroom at KQED public media is doing to serve the education market, we hear about newspaper strategy from an executive at Lee Enterprises and we learn how the professional networking site LinkedIn can be used to help […] more »

Education
by Sue Robinson

Remix is a regular segment on EducationShift, featuring interesting and innovative journalism assignments, courses and curricula. Writers will detail their ideas and work and, where possible, provide links and materials, so other educators can adapt them in their own programs. If you’re interested in sharing your approaches to be remixed at other schools, contact education […] more »

MarketingShift
by Terri Thornton

Social media mistakes fascinate me. That’s because, in part, the only people who don’t make them are folks who aren’t on social media. Justine Sacco’s notorious tweet-heard-round-the-world seemed to corner the market on the sheer number of mistakes per word. In case you missed it, she tweeted, apparently just before her international flight: It appeared to […] more »

Business
by Julie Keck

Crowdfunding campaigns, when run well, can seem effortless, almost magical, if you’re watching from afar. Seeing the money and backers pile up, especially in the last phase of a campaign, can be breathtaking, when everyone is hugging and high-fiving. However, crowdfunding is not a walk in the park. Unless that park is covered with broken […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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