Social Networking

Panelists discuss how journalists can make money through audience engagement and crowdfunding. Photo by students from Oklahoma
An example of Facebook's new feature Instant Article. (Photo courtesy of Facebook)
Legacy Media
by Jefferson Yen

For some time, Facebook has been in an elaborate dance with large news publishers, hoping to sweep their content off publishers’ sites and onto Facebook. While publishers have been wary of giving up control, many signed up for the new Instant Articles feature on Facebook’s iOS app, helping load their content quickly instead of the […] more »

Citizen Journalism
by Reuben Stern

This week we learn about a platform for engaging with audiences via text messages, and we explore how to handle corrections to social media posts. PART 1: Groundsource A new platform called Groundsource seeks to help newsrooms interact with their communities outside the confines of smartphones and social media, instead relying on more basic text […] more »

Culture
by Sonia Paul

Twitter and Facebook have become default resources for journalists, newsrooms and ordinary citizens during news events, but where does Instagram fit into that picture? That was the question a team of researchers at CUNY’s Graduate Center asked while watching the protests in Ukraine unfold this past February. After months of analyzing more than 13,000 Instagram photos […] more »

Business
by Reuben Stern

This week we explore examples of how two newsrooms are using the social platforms Vine and Snapchat. PART 1: Mashable + Vine Mashable has heavily experimented with the 6-second video app Vine since the app launched in early 2013. Along the way Mashable received a Shorty Award for its work on the platform and, this summer, crossed the milestone of having 100,000 followers to […] more »

Education
by Robert Hernandez

I preach diversity. It is woven throughout most of my work. I work on projects aimed to help diversify our industry and also write about trying to hold us accountable to it. But, who holds me accountable? Am I practicing what I preach? Awhile back I heard a great segment on On The Media with […] more »

MagazineShift
by Fannie Cohen

We’ve known for some time that the visual social network Pinterest has a knack for driving traffic to certain online glossy pubs. But now we’re learning just how influential Pinterest is in referral traffic and even e-commerce, just as the giant network starts selling Promoted Pins and a self-service version for smaller businesses. And with […] more »

Social Media
by Julie Keck

It’s hard starting a Twitter account from scratch. Not only do you not know who to follow (start with @LouisCK and @PBSMediaShift, then work outward from there), but it seems almost impossible to get people to follow you. And how can you develop your personal brand / spread your beliefs /  be on the cutting […] more »

Legacy Media
by Melanie Stone

When it comes to covering crime, journalists walk a fine line. Reporters and community members alike must figure out how to tell stories, distribute content, inform citizens and address violence in what Poynter’s Kelly McBride considers a new media ecosystem with so many outlets and so many voices. How do you tell deeper stories with […] more »

Mediatwits
by Fannie Cohen

Hashtag activism, sometimes derisively called “slacktivism,” has become de rigueur as more people use social networks to spread memes, gather signatures and raise awareness of important issues. But the practice has also come under scrutiny because it might take the place of more real-world action; most often, hashtag activism doesn’t lead to protests in the […] more »


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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.

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