NewsTools2008
This Reporter Becomes a Participant at an Unconference
Are you going to be part of the problem or part of the solution? That’s a question you hear a lot when people complain about something that’s gone wrong in our modern world. And there’s a lot of hand-wringing about the future of journalism and whether it will survive...continued...
Digging Deeper
The Social Press Release: Multimedia, Two-Way, Direct to the Public
Silicon Valley journalist/blogger Tom Foremski had had enough. Two years ago, he wrote a poison pen letter to the PR industry in a blog post titled Die! Press release! Die! Die! Die!, in which he exhorted publicists to break down press releases into sections, tag the information and provide...continued...
Digging Deeper
Gadfly 2.0: How One Investor Used Social Media to Shake Up Yahoo
If you’re following the twists and turns of Microsoft’s hostile bid for Yahoo, you can’t escape one name that keeps popping up in the media: Eric Jackson. As an activist shareholder in Yahoo, he has become the voice of the opposition, calling on Yahoo to accept Microsoft’s takeover bid...continued...
Digging Deeper
Your Guide to Online Privacy
From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, social networking and other topics. This week...continued...
Live-Blogging Super Tuesday
Social Media, Google-Twitter Mashup and More on Super Duper Tuesday
11:02 am Pacific Time I’ll be live-blogging the Super Tuesday election day here in the U.S. and will be highlighting all the efforts online to cover the day’s events and results. I’m especially interested in finding the best social media sites, mainstream news sites and blogs and video coverage —...continued...
Your Take Roundup
Facebook Has a Problem with Trust
In the not-too-distant past, I remember fondly getting an email notification from Facebook that one of my friends had sent me a message or “poked” me virtually. I happily clicked over to Facebook to see what someone had said or done, and responded in kind. Now, my reaction to...continued...
Fake Profile Alert
The Benefits and Pitfalls of Using Social Media for Reporting
Because we live in an age when social media sites are our daily bread, it seems natural to turn to them as resources for writing a story. When I wrote a piece about the popularity of Facebook all over the world, I went straight to Facebook to get the...continued...
Your Take Roundup
Obama’s Win Related to Online Prowess?
As a candidate for president, you can collect thousands upon thousands of Facebook supporters, MySpace friends, blog readers, online video viewers and more, and yet that doesn’t guarantee you one vote in a real-world election. But perhaps the tide is turning now. With Barack Obama winning the Iowa caucuses...continued...
Year in Review
10 MediaShifting Moments of 2007
As the year 2007 sets in the distance, we can take some time to consider the year that was. I’m not a huge fan of year-end lists, but sometimes they help us get a grip on what transpired — and ponder what’s to come. What’s perhaps most amazing about...continued...
Digging Deeper
TechPresident, 10Questions Put Spotlight on ‘Voter-Generated Content’
Just as the Internet and technology have shifted the playing field in media, allowing bloggers and podcasters to help set the news agenda, so has the realm of politics been disrupted by technology that gives voters more power to inject their own issues into the fray. And in the...continued...
Don’t Tread on Our Cookies
The Web Privacy Manifesto
How much do online marketers and websites know about us? Do they save records on what we’ve bought, sites we’ve visited, people we’ve contacted? It’s a subject that few of us bother with until we find out our private information has been stolen or inadvertently been made public. And...continued...
Digging Deeper
MarketWatch Turns 10, But Can It Evolve for Another 10?
As the financial news site MarketWatch celebrates its 10th anniversary next week, the stalwart Web 1.0 company stands on the precipice of change. It has launched a community initiative that lets people comment on stories, rate stories, and compete for points by making market predictions. As part of Dow...continued...
Digging Deeper
Your Guide to Virtual Worlds
From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogs, social networking, widgets and various other topics. This week...continued...
Digging Deeper
6 Maxims for Music Promotion in the Digital Age
Not too long ago, there was an established route for promoting musical talent. The music would go into heavy rotation on the radio and MTV, the artist would play in a record store, and promotion might include an advertisement in a music magazine. But the old formula has been...continued...
Breaking Government Blockades
YouTube, Flickr Become Forces for Cultural Change
The term “social web” brings to mind images of people around the world interacting with each other without borders or barriers. With the arrival of more and more sites that help us connect, express ourselves and share media, it seems like we’re advancing toward a more open Internet, in...continued...
Digging Deeper
Your Guide to Social Networking Online
From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, widgets and various other topics. This week...continued...
Photo Community
Flickr Changes Lives, Launches Photog Careers
With the plethora of social networking sites, it’s easy to come to the quick conclusion that what we are doing on these sites — chatting up strangers, lurking on people’s profiles, spying on friends — is just a waste of time. But there is one site that is more...continued...
People-Powered Reviews
Food Lovers Become Experts at Chowhound, Yelp
Before the web was in widespread use, food lovers would wait patiently for the New York Times restaurant reviews to come out for the hottest new spot in SoHo, or for hometown papers to write up the little Korean joint that just opened down the street. We relied heavily...continued...
Digging Deeper
Your Guide to Widgets
From time to time, I’ll give an overview of one broad MediaShift topic, annotated with online resources and plenty of tips. The idea is to help you understand the topic, learn the jargon, and take action. I’ve already covered blogging, citizen journalism, online advertising and various other topics. This...continued...
Ypulse Mashup 2007
Marketers Grapple with Giving Teens More Control Online
SAN FRANCISCO — A curious thing happened at the Hotel Nikko in downtown San Francisco today during the Ypulse Mashup 2007 conference about those wired teens. Yes, a lot of older folks dressed business-casual tried to look hip and decipher what the kids were doing online in social networks,...continued...
Mobile Content
Why My Smartphone Is Dumb About the Net
I’ve got a problem: I hate using the Internet — on my phone, that is. I am one of those people whose ears perked up at the idea of being able to take my online activities, such as reading news, watching videos and social networking with me wherever I...continued...
Facebook Rising
Social Media Runs on ‘Friend’ Power
friend n. 1. A person whom one knows, likes, and trusts. 2. A person whom one knows; an acquaintance. 3. A person with whom one is allied in a struggle or cause; a comrade. 4. A person counted toward a “friend” total on a social networking site. I’ve been...continued...
Supernova 2007
Face-to-Face Networking Trumps Panels at Conference
SAN FRANCISCO — In my account of Supernova 2007 yesterday, I didn’t mention one of the things that really irked me about the conference: the silence. When panelists were on the huge stage at the main ballroom in the Westin St. Francis Hotel, the large audience sat silent typing...continued...
Supernova 2007
Business Crowd Considers Web Users in Third Person
SAN FRANCISCO — Anyone tired of Web 2.0 topics and discussion, and the current venture-capital-fueled hype, would have been advised to stay far away from the Supernova conference here. The conference site bills it as “the only event that assembles the most compelling people and companies from the converging...continued...
Try, Try Again
Orkut, Friendster Get Second Chance Overseas
What do Brazilian and Indian Internet users have in common? A favorite social networking site called Orkut, a Google web property which, when it was launched in 2004 was meant to put its parent company on the social networking map in the U.S. Orkut may not have taken off...continued...
Your Take Roundup
Virtual Worlds for Kids Entwined with Real World
While the media has been abuzz about Second Life and adult virtual worlds, a bevy of virtual worlds for kids have been even more popular than their adult counterparts. Tween world Club Penguin has more than 4 million visitors per month, according to a New York Times article on...continued...
Fear Factor
Dangers Overblown for Teens Using Social Media
I remember the first time I watched Dateline NBC’s To Catch a Predator, a TV series where they snared sexual predators using online venues. It was a train wreck — the kind you can’t keep your eyes off of. These predators were so creepy and so dumb. Some of...continued...
Point of Presence
Your Guide to Micro-Blogging and Twitter
This is a special week at MediaShift as we are all a-twitter about micro-blogging and Twitter. We also have a special Q&A with the Twitter founders, and Jennifer wrote about her life on Twitter as well. But first, here’s a basic guide to help you learn all you need...continued...
Our Voyeuristic World
Are We Sharing Too Much Information via Social Media?
Social media — the online tools we use to keep in constant contact with friends and to spy on strangers — is something many of us believe makes the Internet a more fun, more personal place to be. It makes it easier to keep in touch with people we...continued...
Digging Deeper
Nielsen BuzzMetrics Tries to Measure Buzz in Social Media
Last year was a watershed for social media, with millions of people creating and sharing their own media on sites such as MySpace, YouTube, and Flickr and turning away from traditional one-way media such as TV, radio and newspapers. But for the proprietors of these new media sites, there’s...continued...
Your Take Roundup
Facebook Still a Favorite…For Now
Sometimes we in the media get carried away by the news of the day, and draw hasty conclusions that turn out all wrong. Take Facebook and the rise of social networking sites such as MySpace. Because they are the province of the young, we assume their tastes are fickle...continued...
Crazy, Crazy, Crazy?
Google Spends $1.65 Billion for YouTube
It’s deja vu all over again as an unprofibable Internet startup, barely 19 months old, was bought for $1.65 billion yesterday. But the startup in question, video-sharing phenomenon YouTube, is not just any startup looking to cash in on hype. YouTube is the eyeball catcher of all eyeball catchers,...continued...
Digging Deeper
MySpace, Wikipedia Cope With Growing Pains
When a TV show or radio program becomes a hit, the producer usually makes more money and everyone benefits. But when an online community becomes hugely popular, complications arise with the influx of a mainstream audience and trouble-makers who have no history with the site. That’s because TV and...continued...
CD Swapmeet
La La Love Ya, Don’t Mean Maybe
I have a wall of CDs that sit around gathering dust. I always thought that one day I would just rip them — i.e. copy them to my computer hard drive — and get rid of them. But that day never came, and the CDs just sat there, unlistened...continued...
