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Social Media

How Calgary's Mayor Used Social Media to Get Elected

Naheed Nenshi became mayor of Calgary at the end of October not by outspending his rivals or hailing from the incumbent political class in Canada. Nenshi didn't plaster his campaign message across the television, and he didn't even buy a single newspaper advertisement. Instead, Nenshi led a grassroots effort that mobilized soccer moms and utilized online activism on a Facebook page, on Twitter and on YouTube.

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PoliticalShift

Will Geo-Location Services Play a Role in Elections?

The experiments that took place with Facebook and Twitter during the 2008 presidential campaign are now viewed as standard operating procedure just two years later. Will the same be said about location-based services come 2012? Foursquare and Gowalla are the current crowned kings of geo-location and have been getting regular mentions in the tech blogosphere and beyond. Geo-social is very...

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PoliticalShift

Hallmarks of Good Campaign Sites: Simplicity, Inspire Action

A political campaign website is the place where candidates recruit new volunteers, and where the candidate can get their message out unfiltered. It's more important than ever, and yet many candidates still struggle to get it right. "The website really is that first real encounter with the voter; it's your chance to turn a casual visitor into an actual supporter,"...

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PoliticalShift

Politicians Face Consequences If They Don't Secure Name Domains

Search the name of Representative Pete Hoekstra of Michigan's second district and PeteHoekstra.com is among the top results. But click on the site and you'll encounter this tag line: "Dangerous, Polarizing & Bad for Michigan!" How could a nine-term Congressman, a ranking member of the House Select Committee on Intelligence and now a candidate for the gubernatorial race in Michigan...

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PoliticalShift

How Technology Changed American Politics in the Internet Age

The 2008 U.S. presidential campaign drew the attention of the world. In the aftermath, the Obama campaign's use of Facebook, YouTube and Twitter were widely credited with helping secure the historic victory of President Barack Obama. But the Obama campaign wouldn't have been able to make its technological strides without the innovations first deployed by the Howard Dean campaign years...

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PoliticalShift

How Mobile Apps Are Revolutionizing Elections, Transparency

The importance of social media in politics was made clear by Barack Obama's 2008 presidential run. But there is a new frontier of Web 2.0 technologies that politicians and political groups are slowly starting to embrace: the smartphone app. These apps have the potential to reshape how politicians communicate, raise money and get out the vote. The biggest player on...

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PoliticalShift

Local Bloggers Step Up to Watchdog Local Government

Traditionally, newspaper reporters were dispatched to cover the mundane proceedings of a local government in action: the city council meeting. But as the mainstream media grapples with its survival in the Internet era, the seats in the audience once occupied by full-time reporters are sometimes being filled by local bloggers and other citizen media outfits. They're using blogs and social...

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PoliticalShift

Can Posterous and Tumblr Boost Government Transparency?

If a present-day version of whistleblower Daniel Ellsberg was looking for a way to easily release important confidential information, he might find himself drawn to Posterous or its micro-blogging/lifestreaming competitor, Tumblr. These services have the potential to offer a new level of simplicity for releasing government information, and help open up the closed doors of Congress. Beyond becoming tools for...

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PoliticalShift

Young Political Candidates Confronted by Digital Past on Facebook

Last spring Emanuel Pleitez, 26, ran for California's 32nd Congressional seat in a special election to replace Hilda Solis, the new secretary of labor. During the campaign, one of Pleitez's opponents, California State Sen. Gil Cedillo, discovered photos from Pleitez's Facebook profile that showed Pleitez hanging around with various women at parties. The Cedillo campaign used the photos as the...

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PoliticalShift

Politicians Use Social Media to Bypass the Press Corps

Politicians are figuring out what social media technologies like blogs, Facebook, MySpace and Twitter have to offer: direct access to voters. More than ever before, they can bypass the professional press and deliver an uncensored, unfiltered -- and unchecked -- message. "[Social media] allows me to gives my thoughts on the events of the day and the complete text of...

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PoliticalShift

Local Politicians Use Social Media to Connect with Voters

When television cameras panned across the room full of senators and representatives during the recent presidential address to a joint session of Congress, the audience at home caught a glimpse of several political leaders tweeting away on their BlackBerry phones. At the national level, social media has been embraced by many politicians. Even the White House has a Twitter account...

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PoliticalShift

How the Shift to an Online, On-Demand World of Content Could Impact Political Discourse

Television is still the dominant place for people to get their daily dose of political content. Surprising? No, it's been that way since the late 1990s. But while more than 70 percent of adults in the United States get their political news from television, the growing importance of the Internet on American politics is undeniable. The Pew Internet and American...

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PoliticalShift

How U.S. Departments of Defense and State Differ in Social Media Approach

The Defense Department's new head of public affairs says there is no more powerful communication tool in reaching supporters and critics alike then with a personally delivered message. What's the suggestion? Social media technologies like Facebook, MySpace and Twitter must be thoroughly engaged by civilian and military personnel at DoD in a new era of personal communication. That's what Price...

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