Social Media
How Calgary's Mayor Used Social Media to Get Elected
Naheed Nenshi became mayor of Calgary at the end of October not by outspending his rivals or hailing from the incumbent political class in Canada. Nenshi didn't plaster his campaign message across the television, and he didn't even buy a single newspaper advertisement. Instead, Nenshi led a grassroots effort that mobilized soccer moms and utilized online activism on a Facebook page, on Twitter and on YouTube.
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