Tag: 2013

by Claire Groden

For media companies and publishers looking to garner more clicks online, research on who shares content, and through which platform, is essential. This year, you might be surprised to see that fewer people are sharing content over email, and Pinterest is leading the charts with the fastest growth rate, according to the latest numbers from ShareThis, […] more »

by Scott Eagle

The following is a guest post from Scott Eagle, the CMO of ValueClick, Inc. It’s no secret that the ad tech industry has been changing at an increasingly rapid rate over the last few years. As marketers look to the year ahead and consider all the tools in their arsenal, change will be coming faster […] more »

by Dorian Benkoil

Last year, I predicted content would be king in 2013. And, though some may argue over the quality of some of what passed for content, especially in the “content marketing” or “native advertising” realms, that was largely the case. This year, 2014, in the business of digital media, trends that have already foreshadowed will continue: […] more »

by Madeleine Bair

This post was co-authored with Kibret Yebetit and Jeya Lorenz The Human Rights Channel works to amplify videos that document human rights issues around the world. But how do we find those videos? One way is with help from our partners at Storyful, who find and verify social media when news breaks. Another important source […] more »

by Mark Glaser

This was a year of great consternation and great exuberance, marked indelibly by the revelations about wide and unregulated surveillance by the NSA, brought by Edward Snowden. And the exuberance came in a return to heady dot-com days with the Twitter IPO, an amazing “look ma, no profits!” way of raising billions of dollars from […] more »

by Josh Stearns

I’m not one to make predictions about the future of our media. I’m much more interested in prescriptions. Rather than talking about what we think might happen, let’s discuss what we agree needs to happen and how we might get there. The media isn’t just something that happens to us — it is something we […] more »

by Courtney Lowery Cowgill

2012 was a big year in the world of digital media, one of IPOs, apps, the “social Olympics,” and one of the most cross-platform elections we’ve seen yet. Over the next two weeks, we’ll be looking at some of the big stories we’ve tracked on MediaShift, and we’ll hear from a few correspondents on what […] more »