Tag: advertising

by Jefferson Yen

After it was revealed Buzzfeed had deleted a post criticizing one of Dove’s ad campaigns there was speculation they had bowed to pressure from Unilever. All publications that make money from ad revenue have to face this question. What makes BuzzFeed different is how closely their own editorial resembles sponsored content. Take for instance, this […] more »

by Reuben Stern

This week we see how two technologies automatically scan the content of video and images to deliver highlights and insights. PART 1: Vhoto Vhoto helps turn mobile video into bits of sharable content by automatically finding the key moments within the footage. We hear from Chief Executive Officer Noah Heller about what the app can […] more »

by Jefferson Yen

What do BuzzFeed, Upworthy and Refinery29 have in common? Well, for one, they’ve raised millions in venture capital money, and they’re all getting deeper into the digital news business. Refinery29 is looking for a news director as they’ll soon be joining in the scrum to cover breaking news. Upworthy made its own news when they […] more »

by Andy Seibert

The following piece is a guest post. Read more about MediaShift guest posts here. Marketing professionals live for trends, and these days there’s one wave sweeping through the marketing departments of Corporate America: branded content. Marketers have discovered that customers want to hear from the companies they do business with in ways separate from advertising. […] more »

by Simon Owens

Like many of the home decorating bloggers who have amassed thousands of daily followers, Jennifer Flores was a reader of interior design blogs before she launched one herself. Back in 2007, she and her husband had been planning to purchase their first home and ultimately settled on a “fixer upper,” and it was while researching […] more »

by Jefferson Yen

The Super Bowl is getting more digital every year. Recently, the NFL inked a deal with Google that would show official NFL clips on YouTube. On Sunday, you’ll be able to watch highlights live from the game in your search results if you search for the Super Bowl. According to Max Willens at International Business […] more »

by Matt Smith

The following piece is a guest post. Read more about MediaShift guest posts here. With apologies to dragon slayers, kingdom builders and bear pelt clad men who fight off all variety of creatures and invaders, a battle is being waged on every screen for your viewing consideration. TV Everywhere — a term coined by Time Warner […] more »

by Tom Goodwin

The following piece is a guest post. Read more about MediaShift guest posts here. Digital hasn’t come smoothly to advertising. We’ve made the error of flash micro-sites, done silly things on Twitter and had a few missteps into consumer-generated content. But looking at the world now, it seems we’ve finally understood it all. In a […] more »

by Kathleen Bartzen Culver

When it comes to media work and the teaching of it, I loath the phrase, “the dark side.” It goes something like this: “You teach journalism and PR in the same department? I stay away from the dark side.” “You went from a newsroom to the dark side?” “You study branding and ethics? Didn’t know […] more »

by Yaron Galai

The following is a guest post from Yaron Galai, the CEO of Outbrain. Read more about MediaShift guest posts here. Content discovery has become essential to publishers in recent months, and it’s worth exploring the reasons behind its explosive growth and near universal adoption and the dangers that publishers face when abusing the format by […] more »