Tag: advertising

by Tom Goodwin

The following piece is a guest post. Read more about MediaShift guest posts here. Digital hasn’t come smoothly to advertising. We’ve made the error of flash micro-sites, done silly things on Twitter and had a few missteps into consumer-generated content. But looking at the world now, it seems we’ve finally understood it all. In a […] more »

by Kathleen Bartzen Culver

When it comes to media work and the teaching of it, I loath the phrase, “the dark side.” It goes something like this: “You teach journalism and PR in the same department? I stay away from the dark side.” “You went from a newsroom to the dark side?” “You study branding and ethics? Didn’t know […] more »

by Yaron Galai

The following is a guest post from Yaron Galai, the CEO of Outbrain. Read more about MediaShift guest posts here. Content discovery has become essential to publishers in recent months, and it’s worth exploring the reasons behind its explosive growth and near universal adoption and the dangers that publishers face when abusing the format by […] more »

by Fannie Cohen

The TV ad market is still a $78 billion dollar industry, and the amount of ad dollars it commands has grown every year since 2009. But the growth of that spending is shrinking year-over-year, leaving some wondering if ad money is finally flowing away from TV and onto the internet. The sale price for a […] more »

by Melanie Stone

The question isn’t quite age-old, but it is one that has been asked since the rise of social networks: How much money is a tweet, post, pin, review or comment worth? A study released this week from ShareThis may have uncovered an answer. The research, developed by Beresford Research and presented in partnership with The […] more »

by Pam Horan

NOTE: The following is a guest op-ed from Pam Horan, the president of the Online Publishers Association. MediaShift’s Mark Glaser and Courtney Lowery Cowgill both work on the OPA Intelligence Report bi-weekly newsletter. 2013 was another fast-moving year full of exciting changes and innovations for digital content producers and consumers. Creating compelling and engaging content […] more »

by Dena Levitz

As media companies of all shapes and sizes experiment with so-called “native advertising,” the push to establish guidelines and best practices — or even how to define it — is hitting fever pitch. The Federal Trade Commission recently stepped into the debate when it announced a December hearing around the phenomenon. The Interactive Advertising Bureau, […] more »

by Tristan Stewart-Robertson

Advertising innovation can frequently just mean different shapes of ads in print, or extra bangs and whistles online to grab attention, or even a social media blitz to promote a brand. But the Irish Times wanted more. So, with its second annual startup challenge, it insisted on discovering completely new ways to raise money from advertising. […] more »

by Devanshi Garg

A recent study by Nielsen found that in the U.S., 61 percent of mobile phone users own smartphones. So it shouldn’t come as a surprise that responsive web design has become very attractive to programmers. The main benefit of responsive design is that it ensures the layout of a website will automatically adjust for any […] more »

by Tim Sohn

Publishers in the United States have been slow to embrace augmented reality (AR), technology that lets people hold smartphones or tablets up to their newspapers and magazines and view exclusive video and other editorial and advertising content. Brands, on the other hand, have been quick to jump on the augmented reality bandwagon, according to a […] more »