Tag: advertising

by Pam Horan

NOTE: The following is a guest op-ed from Pam Horan, the president of the Online Publishers Association. MediaShift’s Mark Glaser and Courtney Lowery Cowgill both work on the OPA Intelligence Report bi-weekly newsletter. 2013 was another fast-moving year full of exciting changes and innovations for digital content producers and consumers. Creating compelling and engaging content [...] more »

by Dena Levitz

As media companies of all shapes and sizes experiment with so-called “native advertising,” the push to establish guidelines and best practices — or even how to define it — is hitting fever pitch. The Federal Trade Commission recently stepped into the debate when it announced a December hearing around the phenomenon. The Interactive Advertising Bureau, [...] more »

by Tristan Stewart-Robertson

Advertising innovation can frequently just mean different shapes of ads in print, or extra bangs and whistles online to grab attention, or even a social media blitz to promote a brand. But the Irish Times wanted more. So, with its second annual startup challenge, it insisted on discovering completely new ways to raise money from advertising. [...] more »

by Devanshi Garg

A recent study by Nielsen found that in the U.S., 61 percent of mobile phone users own smartphones. So it shouldn’t come as a surprise that responsive web design has become very attractive to programmers. The main benefit of responsive design is that it ensures the layout of a website will automatically adjust for any [...] more »

by Tim Sohn

Publishers in the United States have been slow to embrace augmented reality (AR), technology that lets people hold smartphones or tablets up to their newspapers and magazines and view exclusive video and other editorial and advertising content. Brands, on the other hand, have been quick to jump on the augmented reality bandwagon, according to a [...] more »

by Mark Glaser

The big news of the week is that mature Internet company Yahoo bought less mature Internet company Tumblr for $1.1 billion to get access to a ton of younger users but not a whole lot of revenues (yet). Yahoo CEO Marissa Mayer is saying all the right things about letting Tumblr be Tumblr and not [...] more »

by Zach C. Cohen

MONTCLAIR, N.J. — At a conference at Montclair State University titled, “New Jersey: A Laboratory for Media Innovation,” sponsored in part by the Knight Foundation, newsrooms large and small weighed the current problems and opportunities in New Jersey’s current media market, laying out a microcosm of the challenges facing the American news business and how [...] more »

by Mark Glaser

There’s a lot of business to attend to on this week’s podcast. First, the business of microblogging grows up, with Twitter inking a massive ad deal with Starcom Mediavest Group worth “hundreds of millions of dollars,” according to FT’s Emily Steel. Steel broke the big story and will be joining us as a special guest; [...] more »

by Aaron Burcell

After reading Terri Thornton’s post about the phenomenon of companies marketing by creating content, I had absolutely no concerns for the future of PR and advertising for two main reasons. First, PR and advertising professionals have adapted to every successful content format and platform change because marketers are creative people. Secondarily, most companies don’t do [...] more »

by Terri Thornton

My high school-age son gets lots of information from lots and lots of colleges. One that caught his attention was a place I’d barely heard of — Flagler College. How did they do it? With videos. This is more than a mom being surprised at what her kid learned on the Internet. It’s an example [...] more »