Tag: advertising

by Mark Glaser

The big news of the week is that mature Internet company Yahoo bought less mature Internet company Tumblr for $1.1 billion to get access to a ton of younger users but not a whole lot of revenues (yet). Yahoo CEO Marissa Mayer is saying all the right things about letting Tumblr be Tumblr and not […] more »

by Zach C. Cohen

MONTCLAIR, N.J. — At a conference at Montclair State University titled, “New Jersey: A Laboratory for Media Innovation,” sponsored in part by the Knight Foundation, newsrooms large and small weighed the current problems and opportunities in New Jersey’s current media market, laying out a microcosm of the challenges facing the American news business and how […] more »

by Mark Glaser

There’s a lot of business to attend to on this week’s podcast. First, the business of microblogging grows up, with Twitter inking a massive ad deal with Starcom Mediavest Group worth “hundreds of millions of dollars,” according to FT’s Emily Steel. Steel broke the big story and will be joining us as a special guest; […] more »

by Aaron Burcell

After reading Terri Thornton’s post about the phenomenon of companies marketing by creating content, I had absolutely no concerns for the future of PR and advertising for two main reasons. First, PR and advertising professionals have adapted to every successful content format and platform change because marketers are creative people. Secondarily, most companies don’t do […] more »

by Terri Thornton

My high school-age son gets lots of information from lots and lots of colleges. One that caught his attention was a place I’d barely heard of — Flagler College. How did they do it? With videos. This is more than a mom being surprised at what her kid learned on the Internet. It’s an example […] more »

by Alex Kantrowitz

After quietly piloting the concept for months, BuzzFeed officially launched its own native ad network this March. The mechanics of the network are bizarre, yet intriguing: Participating publishers allow BuzzFeed to serve story previews on their sites which, when clicked, bring visitors to sponsored stories on BuzzFeed.com. The network, whose ads resemble real story teases, […] more »

by Terri Thornton

Radio legend Paul Harvey was such a great storyteller that he could totally enthrall you before you realized you were listening to an ad. Click on the image for the entire series. Today, you’d call that sponsored content. The larger term is native advertising — strategies that mesh branded messages into the media where they […] more »

by Dorian Benkoil

Once again, ‘tis the season for look-aheads. In that spirit, here are my digital media predictions for 2013. (Quality) Content Will be King “Experts” once told us that quality had been killed by the need for efficiency and scaling, and that editorial operations would thrive on user- or even machine-generated-content. Click here to read the […] more »

by Leandro Oliva

The best stories across the web on media and technology, curated by Leandro Oliva. 1. Mary Meeker releases stunning data on the state of the internet (VentureBeat) 2. 3 theses about The Daily’s demise (The Atlantic) 3. Forecast: Internet ad spend will outstrip all print in 2015 (paidContent) 4. 10 key takeaways from ‘post-industrial journalism’ (HuffPo) 5. Facebook mobile […] more »

by Dena Levitz

The ironclad, “Romeo and Juliet”-style firewall that’s long existed between media companies’ news and business divisions has become outdated. It’s no longer a question of whether to break down the wall but how. Coming from the editorial side, as I am, that’s an uncomfortable premise. But I’m learning during my studies at American University’s Media […] more »